-
Channel Ten spends $20 million to secure Winter Olympics
Ten Network has won the rights to broadcast the 2014 Winter Olympics to be held in Sochi, Russia. The Australian Financial Review (AFR) is reporting...
by Marketing
Australian agencies dominate 2013 Asian Marketing Effectiveness Awards
The winners of the Asian Marketing Effectiveness Awards were announced at an awards ceremony in Shanghai late last week. Judges at the two day event...
by Marketing
Women’s weeklies, paid digital newspapers both winning according to latest audit
Australians continue to buy 17.5 million print and digital newspapers each week. And of that, paid digital editions are on the rise with sales of Australia’s...
by Marketing
Melbourne beats 40 others to secure own URL
Melbourne has secured its own piece of online real estate after successfully passing rigorous technical and financial evaluations set by the Internet...
by Marketing
Word of mouth push pumps up donations for Aussie Red Cross Blood Service
The Australian Red Cross Blood Service has enlisted word of mouth agency Social Soup to successfully increase blood donations though targeting ‘well...
by Marketing
Huggies in Brazil will Tweet you when your baby has a wet nappy
Huggies Brazil is really taking social media to a whole new level. It has developed a device that can send you a tweet when your baby wets its nappy and...
by Marketing
Coca-Cola is cutting advertising to kids in pledge to fight obesity
The Coca-Cola Company has pledged to display more calorie information on its packaging and decrease advertising aimed at children. CEO Muhtar Kent announced...
by Marketing
Channel 9 pulls Greenpeace’s controversial anti-Coke ad
Despite the best efforts of Greenpeace to get its anti-Coca-Cola TV spot across the line, Channel Nine has pulled the pin on the spot supporting a national...
by Marketing
Infographic of the week: Data-rich and insight-poor, from information to intelligence
The world of marketing is becoming incredibly rich in data, but unfortunately poor in insights. There is currently an influx in customer data, however,...
by Marketing
Add Your Voice