It appears Qantas has been bitten by the iPad bug.
Following a trial of an in-flight entertainment service which streams direct to the tablet devices, the airline has announced it will also deliver its magazine, QANTAS The Australian Way, via iPads.
The app will launch tomorrow enabling the magazine to introduce interactive features and broaden its readership from those sitting in its aircraft to anyone with an iPad.
The magazine, which won Custom Magazine of the Year in 2011, features city guides, destination features, photo essays and other travel information. It is available to 2.3 million passengers each month.
The app will include an interactive feature that allows users to build a ‘bucket list’ of destinations and desires.
Qantas will promote the app via window decals in Qantas Club Lounges in each Australian capital city, its ‘welcome aboard’ video message, its website and social media channels and a cover feature in the March issue of the magazine.
Editor of the magazine, Susan Skelly, says the airline often receives requests to be able to access the magazine from people regardless of whether they were travelling or not.
“We have heeded the numerous requests for subscriptions, back copies, digital files and page re-prints and created a digital version that reproduces, and adds to, the magazine experience,” Skelly says.
The app will be free to download in the App store from tomorrow.