Marketing News
|
by The Newspupon Mar 17 |
Bebo's Lifestream to bring together social network chatter
Bebo has launched a platform that will keep its users updated with any information they have registered to receive from anywhere on the web – including its rival in the social media space.
The Lifestream platform will be available to users in six languages and will feed Bebo members activity updates from other social networking sites such as Twitter, Facebook and MySpace.
It comes as Bebo expands into France, Germany, Italy, Spain and the Netherlands and incorporates a range of international entertainment and media channels into its Open Media platform.
The company, which has 22 million unique users worldwide and is owned by AOL, will open its doors to established brands such as AlloCine, RTL’s German video portal Clipfish, Telecom Italia’s Yalp!, Diagonal View and Filmtrailer.
The publishers’ deal with Bebo will allow users easy access to content in their own language.
“The social networking audience is growing rapidly and our new sites will allow local users to connect with other users, entertainment and brands, both globally and locally,” asserts Nicole Vanderbilt, international vice president of Bebo.
“The richness of our experience lies in the user’s ability to express him or herself and in the ability to connect to people, media and brands through the Lifestream and our Open Media Platform.”
Related Articles
- Social networks and anti-social activity
- Don't trust an advertising agency with your digital media
- How to get the world's attention without being remarkable
- State of the social media sphere address
Be the first to have your say...
Social networks and anti-social activity
The next time someone approaches me asking why Hippo doesn’t have a Facebook application I swear to God Almighty I will end their ignorant little lives, throttled by network cable left over from an age that negated walking through the office, laptop in palm, smirks all around. All you traditional media types, listen ...
Don't trust an advertising agency with your digital media
Social media has become a key component of any online venture these days. It's allowed for people to maintain and create relationships over the internet. So far, advertising agencies have used social media for people to create relationships with the brand only as long as it happens in the three months that their ...
How to get the world's attention without being remarkable
Count to 3,000 in your head. Go on. It'll take a while, but give it a shot. You're not going to do it are you. It would take too long. You've probably tried it a few times when you couldn't get to sleep and you probably lost count and got bored somewhere in the hundreds. Even if you tried really hard and counted, ...
State of the social media sphere address
Things change quickly in Interwebs land. Here’s what you need to know so you can look knowledgeable and sound educated in front of the people who presume you know a lot about all this sort of stuff because you’re in marketing and it’s your job to know these things. Call it a ‘State of the social media sphere’ address ...
- 9
Why social media and marketing don't mix
The reason why social networking websites are so popular You’ve seen the news, been to the conference and watched the YouTube video. You can’t hide from it; social media is huge. In fact Facebook has almost 8 million users in Australia alone and Twitter is growing at a rate of more than 1000% per year. Face it – ...
- 3189
Why social media and marketing don't mix
The reason why social networking websites are so popular You’ve seen the news, been to the conference and watched the YouTube video. You can’t hide from it; social media is huge. In fact Facebook has almost 8 million users in Australia alone and Twitter is growing at a rate of more than 1000% per year. Face it – ...
- 8
Life after brand management: Leanne Sheraton
In this fortnightly feature, Liz Foster asks the question, with the number of corporate marketing roles shrinking as you climb the ladder, where do all the brand managers go? Who? Leanne Sheraton – founder and director of a-Ha! Marketing When & where were did you work in marketing? I started on a graduate ...
