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Blogs for Breakfast: 6/5

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Bringing together a few tasty morsels from blogs across the interweb. After all, they do say that breakfast is the most important meal of the day.

If you come across an interesting marketing-related blog, send us through the web address and we'll add it to our breakfast menu.

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Another bowl of cereal offenders to kick your brain into gear:

A guide to mobile advertising in Australia

So you think you’re ready to run a mobile advertising campaign? Well before you do anything, make sure you read Emily Freeman’s excellent article over at Digital Ministry. Seriously, this is a must read if you have any interest in mobile.

Enough said.

Read the post A guide to mobile advertising in Australia now.

Nando’s a marketing headcase!

Our very own Julian Cole says what a lot of us have all been thinking, namely why doesn’t Nando’s stop spending on marketing and start spending on products and services:

“Does anyone else feel confused with the constant stream of advertising rubbish that comes out from Nando’s? They are clearly a marketing headcase who believe they can change their brand image through readjusting their promotion.”

Read the post Nando’s a marketing headcase! now.

Is your consumer using social media?

This from Beth Snyder Bulik at Advertising Age. If I have to hear another tale of woe about a company claiming to be interested in social media and then throwing exactly $0 and no time at developing the channel, I’ll start a Facebook group to express my outrage :)

“Raise your hand if you believe social media is an important way to build a brand. Now raise your other hand if you're still not sure how to do that properly. Most people probably have two hands in the air right now. Put them down; your cubemates think you're crazy.”

Read Is your consumer using social media? now.

1 Comments

Tony@TacticalTV
  • Wrote on 7 May, at 12:08PM
NANDO'S - I love the burgers and relate to the advertising about 20% of the time. Are the marketing folk aiming at widely divergent target markets or are they just having fun. What does Nando's stand for? The body of advertising over the past 10 years or so says, 'whacky experimentation'. I don't really want an experimental hamburger thanks. It looks crazy but hey, it could be working. I'd be interested to see a. Nando's sales records and b. Nando's brand health research.

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