Marketing News
|
by The Newshoundon Apr 29 |
Brands should focus on digital and face-to-face
According to Trevor Foley, CEO of the UK's Events Industry Alliance, digital media and face-to-face marketing provide the perfect mix for brands to focus their media activity.
Addressing senior exhibition executives at their annual EEAA Leaders Forum, he said media spend is shifting from traditional print and broadcast media. In the UK, revenue from events is already overtaking media spend generated by magazine publishing, and in 2006 the US reported that event revenues had surpassed print revenues, he said.
Foley said that events are winning the hearts and minds of both b2b and b2c consumers because they are increasingly delivering relevant content.
Australian exhibition organisers are increasingly changing the nature of their events to offer more hands-on, interactive opportunities for visitors with most recognising that the way of future is to offer fun, engaging, educational experiences. For those kinds of experience, digital media and face-to-face marketing allow interaction along with the personal touch, the ideal mix.
Related Articles
- ADMA Forum: Mass Marketing VS Digital Media
- Increasing website usability
- New kid in social media town
Be the first to have your say...
Looking for a new challenge? Check out these recently added MyMarketingJobs or search for a specific job using the Search tab.
- Online Advertising Sales Account Manager Xpand Group Pty Ltd
- 7 Jan 2009 Sydney
- Marketing Manager Charterhouse Partnership
- 7 Jan 2009 Sydney
Get the right marketing person for your critical marketing job by posting with www.marketingmag.com.au and MyMarketingJobs.
ADMA Forum: Mass Marketing VS Digital Media
Bob Garfield is an internationally renowned columnist, critic, essayist, public speaker and broadcaster. Lyn Clarke caught up with him when he was in Australia to speak at the recent ADMA Forum. “Welcome to a post apocalyptic media world substantially devoid of brand advertising as we have long known it.” Now there’s ...
Increasing website usability
Kerry Bodine offers some simple suggestions to boost your website’s usability. Whenever we ask web executives how important it is to improve their online customer experience, they reply emphatically, “It's critical.” But firms often flounder when working on site improvements. So, what can they do to get the most out ...
New kid in social media town
Bullseye is heralding itself as the newest and brightest player in the social media monitoring and analysis services sector. Since consumer generated content is the new black in the industry, with more people using social media platforms, such as blogs, forums and social networking tools to share their opinions, ...
- 58
What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
- 13600
So you've started to think strategically about online - now what?
Tamir Berkman works at FRANk media In my last post here at marketingmag.com.au, I discussed the reasons why you should already be thinking strategically about online and about your presence in the online space. Hopefully, for those of you looking to develop your online presence you're now convinced of the ...
- 347
Talking Point: Facilitate Digital and EyeWonder partner up
Facilitate Digital Holdings Limited, a leading independent provider of digital marketing technology, announced that it has entered into a partnership and investment agreement with EyeWonder, a leading U.S. based provider of interactive digital advertising. For more on the partnership, read the release materials ...
To have your say, login at the top of the page or register free and start commenting.