Marketing News
|
by The Newshoundon Jul 17 |
Google dominates Australian search in June 2008
Hitwise announced today that Google search properties (Google.com and Google.com.au) accounted for 87.81 percent of all Australian searches in the four weeks ending 28 June, 2008. This represents a 11.79 percent increase compared to 30 June 2007. MSN Search and Yahoo! Search properties each received 6.72 and 3.93 percent respectively. The remaining 42 search engines in the Hitwise Search Engine AnalysisTool accounted for 1.54 percent of Australian searches.
In the U.S. market Google (www.google.com) accounted for 69.17 percent of all U.S. searches in the four weeks ending 28 June 2008. MSN Search and Yahoo! Search accounted for 5.46 percent and 19.62 percent respectively. Similarly Google search properties (www.google.com and www.google.co.uk) continue to dominate in the U.K. market accounting for 87.34 percent of all U.K. searches followed by Yahoo! Search (4 percent) and MSN Search properties (3.72 percent) during the same period.
Traffic from Search Engines to emerging Online Video industry increases by 16 percent.
Search Engines continue to be the primary way internet users navigate to key industry categories, with Google search properties driving the majority of traffic. When comparing June 2008 to June 2007, Hitwise Australia data reveals that upstream traffic from Search Engines to the Online Video* industry have increased by 16 percent.
In contrast, traffic from Search Engines to the Social Networks industry has decreased by 10 percent during the same period. Other mainstream industries such as Business & Finance, News & Media and Shopping & Classifieds have also showed a slight decrease intraffic coming directly from Search Engines.
Related Articles
- Creating effective direct marketing online
- In the spotlight: Roses Only
- Guerrilla Guide: Direct mail, telemarketing, internet and TV
- Google, Yahoo! deal gets EU probe
Images
3 Comments
Looking for a new challenge? Check out these recently added MyMarketingJobs or search for a specific job using the Search tab.
Get the right marketing person for your critical marketing job by posting with www.marketingmag.com.au and MyMarketingJobs.
Creating effective direct marketing online
As marketers utilise email as an effective communication tool, they must be increasingly cautious in their planning and execution phases to ensure that messages are correctly interpreted. From a marketing perspective, there is little doubt that an image-rich email generates a better response both emotionally and ...
In the spotlight: Roses Only
“I’ve been in flowers since I was five-years-old,” says James Stevens. From the 1960s onward, his parents owned a little flower shop – a stall, to be exact – at Sydney's Town Hall Station. Having grown up with flowers, it came as no surprise when, upon graduating from university in 1988, Stevens established Roses ...
Guerrilla Guide: Direct mail, telemarketing, internet and TV
Shorter ads, punchy promise, weird but memorable taglines, strong website and telemarketers to take calls. You’d be puffin muffins to do it any other way. I’m in the office, it’s 10.03am. Mat walks in, tosses my mail at me, walks on doing the same for the rest of the crew. Some people get half a dozen letters and ...
Google, Yahoo! deal gets EU probe
While news of Google’s attempts to foil its archenemy, Microsoft, from purchasing Yahoo! still lingers, an advertising alliance between the number one search engine with Yahoo! is under review by the European Union competition regulators - this is on top of the existing scrutiny from the US antitrust authorities. The ...
- 58
What’s wrong with the AMI?
This post is the first in a series looking at the AMI. Click below to read the others: What's wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI The AMI Bites Back Marketing the Marketers: the UK perspective Bowll bites back: Geoffrey responds to the AMI You can read the full version ...
- 13608
So you've started to think strategically about online - now what?
Tamir Berkman works at FRANk media In my last post here at marketingmag.com.au, I discussed the reasons why you should already be thinking strategically about online and about your presence in the online space. Hopefully, for those of you looking to develop your online presence you're now convinced of the ...
- 347
Talking Point: Facilitate Digital and EyeWonder partner up
Facilitate Digital Holdings Limited, a leading independent provider of digital marketing technology, announced that it has entered into a partnership and investment agreement with EyeWonder, a leading U.S. based provider of interactive digital advertising. For more on the partnership, read the release materials ...
I can't think of many other near monopolised market positions that so many people would accept and actually be happy about.
Thoughts?
To have your say, login at the top of the page or register free and start commenting.