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by The Newspup

on Aug 28

New kid in social media town

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Bullseye is heralding itself as the newest and brightest player in the social media monitoring and analysis services sector.

Since consumer generated content is the new black in the industry, with more people using social media platforms, such as blogs, forums and social networking tools to share their opinions, a fresh voice in the industry has the potential to widen the options for companies to get their brands into the social media space.

Some criticisms from the social media space have taken issue with Nielsen’s online monitoring service BuzzMetrics for not being any better than the free digital media analysis tools available on the net.

A new face may push the bigger players to be more competitive with what they offer, meaning good news for clients and agencies alike.

Bullseye has previously worked with brands like Blackmores, ANZ and Mazda.

Ian Farmer, senior brand strategist at Bullseye, believes that there is an unprecedented power shift to the consumer as their opinions multiply throughout social media platforms.

“With the global scale and sheer volume of online conversations taking place, all businesses need a process in place to listen to the conversations and action the insight,” explains Farmer.

Will Bullseye provide a digital service that is better than its bigger competitors? Only time, and some campaign experience with its new services, will tell.

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2 Comments

Julian Cole
  • Wrote on 28 Aug, at 06:50PM
Only time, and some campaign experience with its new services, will tell?!??!?!

What the? Are we talking about a broadcast medium, we don't live in one way communication land, lets have a conversation with Ian Farmer about what Bullseye is actually offering? Wouldn't that be the first test of a social media service?
ifarmer
  • Wrote on 3 Sep, at 10:48PM
Social Media is indeed a new medium, allowing people to express themselves, and therefore produce opinions in real time.

To answer your question, the service that Bullseye is offering consists of 3 parts.
Listen - Development and supply of a monitoring service and a process to action the insights.
Engage - Policy and framework for social media engagement.
Influence - Measuring the social media impact from all marketing spend, then applying that insight to stimulate conversations that make it easier for people to recommend and sample your products.

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