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by The Newshoundon Jun 5 |
It's good news for sponsors of The Australian Open, as the latest Sweeney Sports Report released today has tennis as the nation's favourite sport for the first time in 17 years. The 2007-08 edition of the Sweeney Sports Report shows that almost six of every ten (57 percent) adult Australians in the major cities are interested in tennis, swimming being of interest to 55 percent and cricket to 53 percent. The Australian Open was also voted the third most popular sporting event, behind the AFL Grand Final and The Melbourne Cup.
The Report – this year's is the 22nd summer edition – is recognised as Australia's most authoritative sports and sponsorship survey. It calculates 'interest' by combining data about participation, attendance, television viewing, radio listening, print media readership and internet use.
Other key trends from the report were:
So what does all this mean? Well, the Newshound is no sporting expert, but it looks to him as if we're getting lazier, preferring to watch or read about our sporting obsessions rather than get stuck in.
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