• Marketing Mag Website

  • Marketing News

by The Newshound

on Jul 16

Online advertising now even more engaging for advertisers says MySpace

Advertise with us

Delivering a 99 percent increase on the measurable impact of traditional banner advertising on Fox Interactive Media sites, MySpace.com and IGN.com rich media advertising has proved its worth for marketers to not only get the clicks but to truly engage consumers in the online environment.

Recent Australian advertisers such as Disney (Narnia), Sony PlayStation (Folklore), Frucor (V-RAW), Ubisoft (AU Final Fantasy: Crisis Core) and Beyond The Rave have been experiencing the increased click through rate performance on MySpace and IGN.  

Looking at their recent rich media creatives vs std creatives they have achieved a click through rate from the MySpace standard 0.02% to 0.06%. The standout MySpace campaign was for Beyond the Rave which registered a 0.12% rate. Even more impressive are the results on IGN, one of Australia’s strongest and most trusted brands in the world of online gaming and entertainment, where rich media advertising raised the standard click through rate of 0.15% to an impressive 0.3%.

Rich media advertising metrics will be further enhanced thanks to the newly designed MySpace site which gives advertisers new advertising opportunities and greater immersion potential. In particular, the new MySpace splash page, where users login, now has massive takeover potential. By allowing advertisers to take over the splash page, brands will be given greater real estate and creative scope which will ensure further engagement of Australia’s over 2.5 million [Nielsen Online, NetView, home and work audience data from panel measurement, Australia, May 2008] users while they are at the gateway of their MySpace experience.

The first Australian campaign, The Dark Knight, which launched within the newly designed MySpace interface on the marquee placement achieved a click through rate of 1.74% compared to the previous standard 0.02%.

Related Articles

1 Comments

simontsmall
  • Wrote on 17 Jul, at 06:02PM
Wow, that's an amazing click through rate, especially for social media. My only concern for display advertising is the tendancy to generate low quality click throughs. People who like the creative and experience aren't always going to buy.

A recent study show's that people that click on display advertising are generally lower socio-economic as they have time on their hands. The busy professional with money doesn't have time to click on random banner ads.

Either way, great stats.

To have your say, login at the top of the page or register free and start commenting.