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by The Barberon Jul 2 |
Hands up if any of you have ever had the 'pleasure' of flying Ryanair?
Sure, they're a low-cost airline, and a ticket only costs you £10, but honestly, most of the time you disembark muttering obscene profanities under your breath and thinking to yourself "I wish I wasn't so tight and had sprung for the more expensive but infinitely less shit/cramped/miserable option."
So forget marketing Baghdad as a tourist attraction, that's Gruen Transfer child's play compared to trying to get people to cross the atlantic in a Ryanair bi-plane.
Unless of course you are Michael O'Leary, the Ryanair CEO, who was clearly listening in his marketing 101 classes when they spoke about a USP.
Aside from offering us conclusive proof, if needed, that the German language has some serious flaws in its vocabulary, O'Leary's recent comments are evidence of a brilliant marketing brain in action.
The classy business of Ryanair's transatlantic business class could well have people queueing up for upgrades :-)