• Marketing Mag Website

  • Marketing News

PDM and Planet Ark become environmental media partners

this article
  • Page 1 of 1
  • 0
  • 0

Fearless in his pursuit of the latest scoop, the Newshound will stop at nothing to deliver the daily bulletin. Send the Newshound an email if you have something you think is newsworthy.

Advertise with us

Australian out of home digital media provider PDM has announced the launch of a pro-bono environmental media partnership with not-for-profit organisation, Planet Ark.

PDM will place a series of Planet Ark branded, purpose-built environmental messages and Planet Ark campaign promotions on its entire digital signage media networks Australia-wide at no cost to the organisation. To run over the next 12 months, the media space and content production has a market value of approximately AUD$1million.

The partnership will see PDM promote Planet Ark environmental campaigns as well as a dedicated environmental content chapter running over the PDM networks, which will feature Planet Ark environmental tips and advice. These messages aim to demonstrate the many ways that individuals can reduce their day to day impact on the environment - at home, at work and in the community.

PDM communications director, Angela Byrnes says, "We see our partnership with Planet Ark as a relevant and effective way of further driving our mission to become an environmentally and socially responsible business. PDM aim to make a genuine contribution and change to the environment by supporting and playing a role in environmental initiatives."

She continues, "With the addition of informative and educational environmental messaging to our networks we expect to genuinely influence our network audiences to take action with climate change making them smarter and more efficient when it comes to the environmental issues that we are facing locally and globally."

Through PDM’s digital networks, Planet Ark will further communicate their messages and raise awareness of environmental issues and latest campaigns. Planet Ark will be able to educate a wide demographic Australia-wide including customers at Boost stores, Retravision, as well as Blooms, Guardian and Amcal pharmacies.

Planet Ark CEO, Sean Barrett said, "Australian consumers urgently need information on sustainable lifestyles if they are to play their part in saving the environment and preparing themselves for the financial impact of living in a carbon constrained world. The PDM partnership gives us an opportunity of reaching a large consumer audience while they are shopping."

Launching with content promoting Planet Ark’s National Tree Day, PDM will produce unique Planet Ark branded content through their in-house creative studio. The 15 second re-purposed promotional content clip will play in the lead up to the event over PDM’s entire media network including the Lifestyle, Wellbeing and Home Electronics digital media networks

Be the first to have your say...

To have your say, login at the top of the page or register free and start commenting.