• Marketing Mag Website

  • Marketing News

by Online Editor | Scotland

on Jun 20

PubCamp - the Web 2.0 Media Day (Un)Conference

Advertise with us

This post relates to the PubCamp event. If you haven't got time to read the post, or you just want the skinny on PubCamp, consider checking out our event listing on the calendar page - you'll find the information you're looking for quickly and easily there.

If you think PubCamp is where alcoholic parents send their kids during the summer, then perhaps you should read this short description from Semantic Media's PubCamp site:

The Web is now sixteen years old. Like most teenagers, it's obsessed with its social life and wears strange clothing. It thumbs its nose at convention and is impossible for most normal grown-ups to understand. It's not mature yet, but growing up fast. And while it may be out to change the world, it also seems intent on smashing up everything that has come before.

Do you ever get the feeling you don't really understand where the Web's heading (let alone this Web 2.0 or Web 3.0 you keep hearing about) or that it's leaving you behind? You're not alone. The simple fact is no one really knows for sure or has all the answers. So, what can I do about it? Come along to "PubCamp - The Web 2.0 Media Day - A Conference and Unconference" - a free event about the future of media on the Web -- and get some group therapy for dealing with this precocious teenager and its seemingly limitless potential.

You might have heard of BarCamp. Interested in where media is heading? Then PubCamp is for you!

  • Immerse yourself in good ideas with smart people in an information-packed afternoon and evening.
  • Share leading-edge insights into where Web 2.0 is heading and explore case studies and examples from around the world.
  • Be part of a conversation and debate with other people working in media and online.
  • Find out how other people are approaching the challenges, and take part in open panel and workshop discussions.

The event is proudly brought to you by itechne. It's part of our mission to demystify technology, spark new ideas and help our customers and friends understand the future of media.

So there, now you know. But in addition to all the fun of the fair at PubCamp, Craig 'Media Hunter' Wilson and Gordon 'The Marketer' Whitehead have shown the kind of initiative that would make Scout masters envious, and have filmed some great short video vox pops with a selection of Australia's online and Web 2.0 luminaries. Check out the StickyTV video below, which features Gavin 'Servant of Chaos' Heaton, Sean 'StubbornMule' Carmody and Markus 'Eskimo Sparky' Hafner grappling with the question "What are your thoughts on media in 2008?"

Marketingmag.com.au is going to be trying to emulate the video excellence of StickyTV at the Melbourne PubCamp event, so for all those in attendance, we look forward to seeing you there and getting stuck into the debate. Once we've edited the videos we hope to take, we'll be uploading them here on the site, so stay tuned!

Related Articles

Related Video

StickyTV | PubCamp Sydney 2008

Sorry, YouTube videos are currently unavailable on MarketingMag.com.au.
Click here to watch the video on YouTube

4 Comments

David Gillespie
  • Wrote on 24 Jun, at 09:16AM
Seriously (srsly). Having spent four precious hours of my life at PubCamp in Melbourne yesterday that I will never get back, I do not know why I bothered. With the exception of Stephen from AcidLabs and Bronwen Clune, all I saw were people so out of touch with the day to day reality of the web, lost in theory and old world methodologies as to render the entire event a farce, an activity in forcing ill-thought out arguments and empty rhetoric upon an unsuspecting audience who had no choice but to sit and take it (unless, like me, they opted to leave).

If anyone thinks they saw the future of media yesterday, I have a flying machine I'd like to sell you.
Editor | Scotland
  • Wrote on 25 Jun, at 01:16PM
Can we monetise the flying machine? Because if we can't then I really don't see the point ...
mediamum
  • Wrote on 1 Jul, at 12:11PM
If you didn't find Pubcamp valuable, then your productive thoughts on how to make it better next time around are welcomed by all at itechne, the organisers of the event.
jedwhite
  • Wrote on 1 Jul, at 06:02PM
Hey David, enjoy your column and blog. Just curious why you didn't get involved in the unconference sessions if you didn't agree with the speakers and panelists? The presentations were only half the event and most people would probably say the less interesting part, compared to the unconference sessions which were open forums. I thought one of the great things about the day was how many articulate people (like Duncan Riley and Michael Specht) who disagreed with speakers and panelists got stuck in and got involved with both the panel and the unconference sessions, and the after event down the pub.
Cheers Jed

To have your say, login at the top of the page or register free and start commenting.