• Marketing Mag Website

  • Marketing News

Salmat has a facelift

this article
  • Page 1 of 1
  • 0
  • 5

Fearless in his pursuit of the latest scoop, the Newshound will stop at nothing to deliver the daily bulletin. Send the Newshound an email if you have something you think is newsworthy.

Advertise with us

Salmat has revealed a new corporate brand and marketing campaign to highlight its connection to 20 million Australians every day. Developed over a period of two years, Salmat’s joint managing directors Phil Salter and Peter Mattick said the new branding clearly identifies each of the company’s four business divisions, their distinctive operations and market offer.

An advertising campaign in business and marketing press will start on May 14 and will run until September, 2008. This and Salmat’s new branding was developed by strategic brand marketing company Twenty20.

According to joint managing director, Phil Salter, “2007 was Salmat’s biggest on record and included the integration of HPAL into Salmat and establishing Lasoo.com.au to create Australia’s first online retail offer search engine.”

“Almost 30 years ago, Salmat was the first company to recognise then develop the distribution of catalogues into Australian homes on behalf of retailers. This sector now far exceeds the value of any other media used by the retail industry,” Phil said.

“Since then, through organic growth and acquisition, Salmat has become Australia’s leading company facilitating direct communications between companies and their customers.”

“We pioneered the outsourcing of many of the business processing needs of Australian companies, significantly enhanced with our acquisition of HPAL. Our purchase of Salesforce in 2006 meant the country’s leading business call centre operator was now part of Salmat’s business and with VECommerce and Dialect, we are leading in the field of voice interactive and sms communications by companies.

According to joint managing director Peter Mattick, with a large number of Australian businesses now using Salmat’s services, the company is now in a position to highlight its competitive advantage in the marketing landscape.

“Our clients now require solutions that mean they can communicate with mass audiences one-to-one. Only Salmat can deliver that through its four business divisions and we feel that now is the right time to be talking about it,” Peter said. "We are the only company with both the technology and strategic capacity to deliver one-to-one communications on a mass scale."

Mmm... pretty big claim to fame there, Salmat. Sounds like world domination is next on the list, Mr Mattick?

Be the first to have your say...

To have your say, login at the top of the page or register free and start commenting.