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by The Newshound

on Apr 30

The PR dog?

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The smaller a business is, the harder it is for them to find the funds to utilise the expertise of professionals, to help their businesses grow.

To find a unique point of difference when you are a Micro or Home Based Business, thus ensuring that your marketing, promotion and PR are not only remembered, but also acted upon, is not easy.

But the President of Home Based Business Australia, Barbara Gabogrecan, has a creative solution. Her young dog, Cooper is her ‘PR Resultant' (this is not a typo - he is called a ‘resultant' instead of a ‘consultant'). He has his own business card, which Barbara hands out - and he gets lots of responses. "The results are phenomenal," says Barbara, "consequently we call him our resultant!"

Cooper also has his own email cooper@hbba.biz and his own column in a forum http://forum.mcei.org.au/ (which was read by 40 people in the first hour it commenced!)
Cooper is a Cavalier King Charles Spaniel and Barbara has been training him with the idea to one day get him on TV. "He loves to learn new tricks" comments Barbara, "and that is what gave me the idea to make him our ‘PR Resultant' – because everyone loves him and relates to him – he is so adorable and full of fun."

Barbara believes more businesses should utilise animals in their marketing material. "Why do you think a dog is featured so often on TV advertisements?" Barbara asks, "It is because everyone enjoys watching clever and ‘spiffy' animals." It would certainly be a great way for this sector to give themselves a point of difference, as the more traditional businesses would be less likely to be so creative and innovative.

Here at Marketing we give this idea a firm thumbs up for creativity and a thumbs down for… well, everything else.

And if you think that's crazy, check out the lengths a juice company has gone to in order to include animals and make their brand sexy. This is one of the freakiest TVCs out there. Bears with boobs, zebras strip teasing and lots of spurting juice... http://youtube.com/watch?v=ck14LKBI9GM

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1 Comments

Stanley
  • Wrote on 30 Apr, at 09:10AM
Cute dog, but don't Cavaliers only have a life span of about 12 years? will Copper turn into another Lassie?
I have just watched the juice commercial... and oh my goodness, it really does take the animal kingdom to new levels of wrong!....so French!

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