Marketing News
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by The Newspupon Jan 23 |
Twitter unites users for charity
It would seem that the social media phenomenon is not restricted to displays of ego.
Twitter users around the world are using the micro-blogging site to organise special fundraising events, dubbed Twestivals, to raise money for charity, in what can be seen as great example of how a campaign can utilise social media.
According to a report from Brand Republic, the individual Twestivals are being organised by volunteers and 100% of the proceeds will be directed toward a particular charity.
Once such event, or ‘tweet-up' will be held in February and will raise money to support ‘charity:water’, a not-for-profit agency aimed at bringing clean drinking water to people in developing nations.
There are over 100 cities officially signed for the event across Europe, the Americas, Asia Pacific and the Middle East.
The London Twestival Twitter page has over 400 followers and separate spill-over events are being planned for those unable to get a ticket.
Amanda Rose, Twestival organiser, explains “We're already blown away by the global reception and how keen people are to invest their time and energy for free, to the Twestival and get behind.”
“Twestival is organised 100% by volunteers and 100% of all event proceeds will go directly to support charity: water projects in developing countries, which will positively impact the lives of thousands.”
