YouTube has launched Promoted Videos for Australia.
Promoted Videos offer brands a way to differentiate their videos from the 20 hours of video uploaded to YouTube every minute. The service will operate in a similar way to AdWords, targeted by keyword and priced on a cost-per-click basis. According to Google’s official blog, any AdWords advertiser with video content can begin using Promoted Videos from within the AdWords interface.
“We know that many of you want your viewers to visit your website after watching your video, so weve built Call-to-Action overlays into Promoted Videos. Advertisers will be able to add a clickable overlay to their Promoted Videos, allowing them to drive viewers to a website off YouTube. This means you can track the performance of your video and whether your viewers are converting into customers,” said Jay Akkad and Matthew Liu, YouTube product managers, on YouTube Australia’s official blog.