Business cards are an annoyance to many of us. We feel under obligation to take these little cards in exchange for ours. But we don't know what to do with them. They collect themselves into little untidy piles on the corner of our desks that are eventually filed or thrown away.
Many of us regard business cards as just another piece of pre-printed office stationery. It's true, business cards are stationery, but they can be more than that. Much more. Behind every business card is an opportunity for direct marketing waiting to jump out.
Business cards can be a very effective method of communicating your brand, but can they be used in direct marketing? Absolutely. You can't get more direct than actually handing your card to your prospect or customer. These cards include your contact information and response can easily be measured.
But unfortunately business cards generally aren't inspiring direct marketing pieces. But what if your card could cut-through others? What if you had a business card that was so effective that your audience would feel affection for your card, treating it as a higly coveted trading card and even showing it off to others?
Well, there are many examples of effective marketing in business cards. With a little effort, you can transform your card into an effective mini-DM piece that cuts through and generates interest.
Check out the images and links below to some really inspiring business card designs and start thinking differently about the most portable form of DM going.
