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Business Card DM

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Eliot runs his own consulting business. Prior to his current day job, he worked as a marketing manager for Fuji Xerox Australia. Eliot holds a couple of degrees in printing and enjoys spending far too much time exploring the world of variable-data publishing. In his copious free time Eliot enjoys kayaking, writing, blogging, eating and sleeping.

Website: www.eliot.com.au

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Business cards are an annoyance to many of us. We feel under obligation to take these little cards in exchange for ours. But we don't know what to do with them. They collect themselves into little untidy piles on the corner of our desks that are eventually filed or thrown away.

Many of us regard business cards as just another piece of pre-printed office stationery. It's true, business cards are stationery, but they can be more than that. Much more. Behind every business card is an opportunity for direct marketing waiting to jump out.

Business cards can be a very effective method of communicating your brand, but can they be used in direct marketing? Absolutely. You can't get more direct than actually handing your card to your prospect or customer. These cards include your contact information and response can easily be measured.

But unfortunately business cards generally aren't inspiring direct marketing pieces. But what if your card could cut-through others? What if you had a business card that was so effective that your audience would feel affection for your card, treating it as a higly coveted trading card and even showing it off to others?

Well, there are many examples of effective marketing in business cards. With a little effort, you can transform your card into an effective mini-DM piece that cuts through and generates interest.

Check out the images and links below to some really inspiring business card designs and start thinking differently about the most portable form of DM going.

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Images

4 Comments

Kenneth
  • Wrote on 13 Aug, at 10:57PM
I do agree with you. Business cards are still quite effective if you do it right. My personal favourite is the frosted one.

I do however see one tiny problem with the cutting-edge, creative looking business card. It's impossible to write anything on the backside of them.
KateB
  • Wrote on 15 Aug, at 03:55PM
Ah, the old writing on the backside issue. I think unless you are in an industry where you set appointments such as music teacher or hairdresser and need 'your next appointment is...' it's probably not too much of an issue, thanks to email.

Even in that instance you can still work your way around it by using funky materials and design on the front and a matt stock on the back.

Most importantly though your business card has to make people want to keep it and make a great first impression!
TwoZeds
  • Wrote on 1 Oct, at 02:02PM
I love all the creative business cards! I dont know about anyone else...but somehow budget always gets in the way, and I cant see many of the options being cost effective.

Anyone got any printers/designers in Sydney who specialise in this kind of bus card?
meggibson
  • Wrote on 8 Oct, at 04:50PM
I work for a company that sells personalised greeting cards (www.moonpig.com.au). It is sometimes difficult to explain to people exactly what our product is, until we produce our business cards which are a mini customised card with our own name on the front of one of our designs that we have chosen. This also allows people to see that we sell real cards, not ecards.
At a recent trade show I also spoke to an envelope manufacturer who supplied their business cards in tiny little envelopes.
If you are in a compatible industry, business cards can be a real sales tool.

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