Tag Archives: big mobile

News Ltd to bring mobile ad creation in-house

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News Limited is setting up an in-house mobile ad production team to offer clients a one-stop shop for mobile campaigns.

From 1 July, the publisher’s national sales team will manage the end-to-end sales and creative ad production for its mobile sites.

News Limited’s group director of sales Fiorella Di Santo says bringing the service in-house will provide dedicated service to advertisers.

“The potential for mobile is huge and growing exponentially,” Di Santo says. “According to the ‘IAB PWC Online Advertising Expenditure’ report for December 2012, mobile ad spend hit $86.2 million in the 2012 calendar year, up 220% from 2011.

News claims to command 16% market share for mobile advertising – more than any other news publisher – with a total unique audience of 7.2 million per week.

One of the options available to advertisers is the publisher’s ‘News Alive’ which lets readers scan ads in newspapers to bring up supporting multimedia content on their phones.

The sales team will push integrated ad options across the publisher’s newspaper and digital properties. For advertisers, to deal with one team for all these platforms will ensure the highest impact for their campaigns. “News Limited has the largest network of national and metropolitan news sites in Australia,” Di Santo adds.

“When you combine this audience with our network of newspaper and digital brands, we are able to offer our customers easier access to a truly national, multi-platform network.”

A reader survey found 86% of News’ mobile site readers use smartphones to research products, 51% purchase products via the device and 45% click on mobile ads.

Big Mobile will cease representation and creative production of News’ mobile sites from 1 July, 2013.

 

Cokes spampaign costs suppliers $110,000

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The Australian Communications and Media Authority (ACMA) have reprimanded Vodafone Hutchinson Australia (VHA), Coca-Cola, Big Mobile and media agency Tongue for a spam campaign.

The Coca-Cola campaign breached the spam act, costing Tongue $22,000. Big Mobile will pay compensation to each recipient of the SMS messages breaching the act for a 12 month period. VHA has paid $110,000 to the ACMA under an ‘enforceable undertaking’. Coca-Cola was formally warned for its role in the campaign.

The messages provided no information on how to unsubscribe or contact the company. The messages read:

Take
a hint from your PC and reboot. Youll work faster. Reclaim your lunch
hour with a friend. Escape with a Coca-Cola lunch break.

The campaign, run in October 2008, involved 100,000 unsolicited SMS messages sent on two occasions.

“The ACMA considers that well resourced companies should be compliance leaders. There is no excuse for them to fall short in their obligations under the Spam Act for SMS marketing campaigns,” said Chris Chapman, ACMA chairman.

“VHA, New Dialogue and Big Mobile are businesses which by their very nature are heavily involved in SMS marketing campaigns. The ACMA nonetheless notes their commitment to the process of achieving compliance with the requirements of the Spam Act. I would keenly hope that their actions and responses provide a sobering reminder to all of the players in the SMS marketing industry about the importance of compliance.”