Fairfax Media has announced a partnership with Network Ten to gain access to the television broadcaster’s national news content.
The content deal will also provide additional opportunities for online advertisers through the Fairfax Digital network. Pre-roll and consumer-choice product Ad Selector will both be available to be used in conjunction with additional video content.
According to Fairfax, video content will be available through the digital news mastheads and will provide users with coverage from Ten to ‘further enhance the editorial content online’.
Fairfax production teams will also be able to cut and create their own stories using live raw footage from the Ten newsroom or file footage from its archives.
“This deal is the first in a significant shift for us as we look to expand video capabilities throughout our network of sites and create new opportunities for advertisers across our inventory,” said Jack Matthews, chief executive of Fairfax Digital.
Fairfax Digital’s head of video, Ricky Sutton, indicated access to news footage should extend the existing production capabilities of the company by an estimated 20%.
“We conducted a survey of our members, and more than 10,000 respondents sent a very clear message that they wanted to see more video across our websites. The relationship we’ve started with Network Ten is just the beginning of us really ramping up our online video offerings this year,” explained Sutton.