Tag Archives: broadcaster

Fairfax signs video content deal with Ten

by ON
Reply

Fairfax Media has announced a partnership with Network Ten to gain access to the television broadcaster’s national news content.

The content deal will also provide additional opportunities for online advertisers through the Fairfax Digital network. Pre-roll and consumer-choice product Ad Selector will both be available to be used in conjunction with additional video content.

According to Fairfax, video content will be available through the digital news mastheads and will provide users with coverage from Ten to ‘further enhance the editorial content online’.

Fairfax production teams will also be able to cut and create their own stories using live raw footage from the Ten newsroom or file footage from its archives.

“This deal is the first in a significant shift for us as we look to expand video capabilities throughout our network of sites and create new opportunities for advertisers across our inventory,” said Jack Matthews, chief executive of Fairfax Digital.

Fairfax Digital’s head of video, Ricky Sutton, indicated access to news footage should extend the existing production capabilities of the company by an estimated 20%.

“We conducted a survey of our members, and more than 10,000 respondents sent a very clear message that they wanted to see more video across our websites. The relationship we’ve started with Network Ten is just the beginning of us really ramping up our online video offerings this year,” explained Sutton.

Toyota takes aim at US broadcaster

by ON
Reply

Under-fire Japanese car manufacturer Toyota has presented a letter to a US television network, demanding it apologise for falsifying a report on its vehicles.

Toyota has requested that ABC retract a report that implied that the company’s vehicles could speed out of control due to an electronics flaw related to their accelerator pedals.

“Toyota deserves a public retraction and formal apology from ABC News for your irresponsible broadcast,” Christopher Reynolds, Toyota vice president wrote in the letter.

But the broadcaster hit back, maintaining that its report was unbiased, legitimate and newsworthy.

“(Whether the tests) identified a significant problem in the design of the Toyota electronic throttle control system, or Toyota is correct in asserting that (the Southern Illinois University professor’s) tests are flawed… it was legitimate and newsworthy for ABC to report on the tests and claims,” explained a statement released by ABC.

The stoush follows a rough period for Toyota, which is continuing to face accusations that its vehicles have electrical problems that could cause danger to its occupants.

However the carmaker has increasingly fought against the claims, reiterating that it has found no problems with its electronics, its mechanical fixes are sufficient and criticised the media and other critics of rushing to judge before hearing the whole story.