Tag Archives: cannes festival of creativity

Aussie agencies scoop SpikeAsia awards, DDB agency of the year

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Clemenger BBDO Melbourne, Host Sydney, JWT Melbourne, DDB Sydney and 303Lowe Sydney were among the Grand Prix winners at the SpikesAsia awards in a night dominated by Aussie agencies.

Presented last night in Singapore, the program involved over 1800 delegates from 27 countries who took part in three days of presentation, networking events and the awards, in Asia’s answer to Cannes.

The night belonged to DDB Sydney who picked up agency of the year and the print Grand Prix for ‘Bikers-Police’ for Volkswagen. BBDO was presented with the Network of the Year trophy with DDB coming second followed by Leo Burnett in third.

The Independent Agency of the Year was awarded to PARTY, Tokyo with Taproot, Mumbai in second and The Monkeys, Sydney in third.

The inaugural Spikes Palm award, given to the best Production Company, was taken by Exit Films, Melbourne. Revolver, Sydney came in second and Finch, Sydney third.

The Media Agency of the Year trophy was awarded to Mindshare, Mumbai with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.

During the awards, the prestigious Advertiser of the Year accolade was presented to P&G Asia in honour of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia.

Host, which was sorely disappointed to only win bronze at Cannes for its Kiwi Sceptics mini-series for Air New Zealand, won the branded content grand prix.

Australian agency Grand Prix winners:

  • Branded Content & Entertainment Grand Prix: Host Sydney, Australia, Air New Zealand, ‘The Kiwi Sceptics’
  • Creative Effectiveness Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, ‘Break Up’
  • Direct Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, ‘Wi-Fiction’
  • Print Grand Prix: DDB Sydney, Australia, Volkswagen, ‘Bikers-Police’
  • Promo & Activation Grand Prix: 303Lowe Sydney, Australia, Ikea, ‘Ikea Catalogue’

Other Grand Prix winners:

  • Mobile Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, ‘Make TV’
  • Outdoor Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
  • Design Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei
  • Digital Grand Prix: Dentsu Tokyo, Japan, Honda Motor, ‘Connecting Lifelines’
  • Film Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, ‘What Does Your Mind See’
  • Media Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, ‘Where What You Grow Is What You Eat’
  • Print & Poster Craft Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, ‘#Cokehands’
  • Radio Grand Prix: JWT Singapore, Singapore, Unilever Singapore, ‘Radio Prank’
  • Film Craft – No Grand Prix
  • Integrated – No Grand Prix
  • PR – No Grand Prix

The full list of gold, silver and bronze winning entries can be viewed on SpikeAsia’s website.

 

Film Craft Lions: Production alive and well with six Aussie gongs

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Film craft is alive and well in Australia, if the six Cannes Lions claimed by Australian entries over the weekend are anything to go by.

While an impressive number of six gongs were earned by Aussies in the categories, none were gold. Instead one silver and five bronze were collected.

BMF Sydney took the only silver, as well as two bronze, for its ‘Nocturnal Migration’ Tooheys Extra Dry spot, featuring herds of deer engaging in human behaviour.

DDB Sydney also won two bronze for ‘Memories’ for Volkswagen, while Clememger BBDO Melbourne and The Sweet Shop won bronze for its trailer, ‘Potato Peeler’ for the Melbourne International Film Festival.

Film Craft differs from the Film category by looking at the quality of elements of the filmmaking process, such as direction, copywriting or editing, rather than the idea or brand behind the execution.

The Grand Prix was awarded to BETC Euro RSCG Paris’ ‘Bear’ for TV network Canal Plus.

Branded Content & Entertainment Lions: Wonder Sydney scores gold for Qantas

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Wonder Sydney’s ‘The Great Crusade’ comedic web episodes for Qantas won gold in the Cannes festival’s inaugural run of its Branded Content & Entertainment category.

Australia picked up three Lions overall in the new category with Host’s ‘Kiwisceptics’ for Air New Zealand and CumminsRoss Melbourne’s ‘Open Call Series’ for Jacob’s Creek both claiming bronze.

US shop Creative Artists Agency won the Grand Prix with ‘Cultivate Campaign’ for fast food brand Chipotle.

Commenting on the progress of branded content as an approach, Cannes festival CEO Philip Thomas said the method had reached a tipping point. “The worst thing we can do is launch a category that is either too late or too early in its development,” Thomas said. “We decided that time is right for branded content. We thought we’d get 400 entries – we got 800.”

Gold Lion winner ‘The Great Crusade’ episode one:

Grand Prix winning campaign:

Integrated Lions: GPY&R’s Mobile Medic caps off strong Cannes Lions haul

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GPY&R Melbourne’s ‘Mobile Medic’ capped off a strong showing at Cannes with a Bronze Lion in the highly-coveted Integrated category.

The campaign for the Australian Defence Force took home four gold and a handful of silver and bronze Lions, making it the most successful Australian entrant for 2012.

Integrated Lions are awarded for excellence in campaigns that use three or more different media. A ‘Titanium’ award was added to the Integrated category in 2003, introduced to honour breakthrough ideas that “cause the industry to stop in its tracks and reconsider the way forward”.

No Integrated Lion Grand Prix was awarded, but a Titanium Grand Prix was given to R/GA New York for designing the user experience for Nike+ Fuelband.

Four others received a coveted Titanium Lion: Crispin Porter + Bogusky’s ‘Ted Williams Fight Hunger’ for Kraft, Chronic’s ‘Virtual 2pac for Coachella’ for Dr Dre Album Sales, Dentsu’s ‘Connecting Lifelines’ for Honda, and Lowe Colombia’s ‘Rivers of Light’ for the country’s Ministry of Defense.

Film Lions: Aussie Gold for Super Dry, silver for Volkswagen

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Publicis Mojo Sydney for Hahn Super Dry and DDB Sydney for Soma Films won Lions in the Film category over the weekend at the Cannes International Festival of Creativity, picking up a gold and a silver respectively.

‘Super in, super out’, an ad which shows Super Dry being made by caricatures of people and objects deemed ‘super’, claimed the only Aussie gold from 92 entries. DDB Sydney took silver for its spot for the Volkswagen Tiguan – ‘Cross Country’ – where a couple on a camping trip check into a hotel without their camping mates knowing thanks to the car.

One of the favourites for a prize, Monkeys ECD’s ‘The Ship Song Project’ for the Sydney Opera House didn’t make the Film Lions shortlist.

The Grand Prix was taken out by Los Angeles crowd Creative Artists Agency and Nexus Productions for ‘Chipotle’ for Nexus Productions, which also won the grand prix for branded content.

DDB Sydney’s ‘Cross Country’ for Volkswagen:

Publicis Mojo Sydney’s ‘Super in, super out for Hahn Super Dry:

 

Design Lions: A silver for Aus, but Cloak & Dagger recruiter misses out

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As with the Radio Lions, Australia’s conversion rate for the Design category was low this year, with only two out of 79 entries shortlisted.

One managed to walk away with a gong though – Elmwood Melbourne’s ‘Wearhouse Identity’ for VicUrban.

Interbrand Sydney did not manage to convert a shortlisted entry for its quirky branding of recruiter Chantal Manning-Knight’s Cloak and Dagger agency.

The Grand Prix went to Serviceplan Munich’s ‘The Solar Annual Report 2011’ for Austria Solar, which was printed on paper to only be visible under sunlight.

Radio Lions: Three gongs for Aus, mosquito repelling frequency wins Grand Prix

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Australia’s showing in the Radio Lions at Cannes was down on last year, despite an increased number of entries in the category.

Of 90 radio executions submitted for a prize, only three were successful – Eardrum Australia’s ‘Bully’ spot for Earphone Bully won gold and Leo Burnett Sydney’s ‘Butterfly’ and ‘Pig’ for Diageo brand Bundaberg Red won a bronze each.

Shortlisted entries from JayGrey and Whybins missed out, leaving Australia with a disappointed showing, down on last year even though 18 more entries were submitted.

The Grand Prix winner – Brazil’s Talent Sao Paulo for ‘Repellent Radio’ for client Go Outside Magazine – was lauded for its innovative use of a radio frequency to repel mosquitoes, shown below.

Creative Effectiveness Lions: Leo Burnett scores only Australian gong

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Leo Burnett Sydney was the only winner from Australia, and one of only six campaigns to win a Creative Effectiveness Lion at Cannes overnight.

The winning entry, developed for Diageo brand Bundaberg Rum, saw the company create a commemorative bottle for the 2011 Queensland flood, called ‘Watermark’, with proceeds donated to the flood relief efforts.

Commenting on the win, CEO of Leo Burnett Sydney, Todd Sampson, says, “While it’s always nice to be recognised on the global stage some awards have more meaning than others. To win Australia’s first global Cannes effectiveness award is a brilliant honour. It’s great for us and it’s great for Australia to finally win one at this level. This is going straight to the pool room.”

BBH London took out the Grand Prix with its ‘Axe Excite – Returning to Universal Truths to Create Global Hits’ campaign for Unilever’s Lynx.

Having only launched last year and with an involved entry process, the Creative Effectiveness Lions, failed to attract the same number of entries as other categories, with just 92 campaigns were entered.

Media Lions: GPY&R’s Mobile Medic takes fourth gold

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After a modest showing of four Media Lions last year, Australia has taken home ten awards for the Media category, including another gold for GPY&R’s ‘Mobile Medic’.

Scoring the only gold in the category, ‘Mobile Medic’ took its tally of Gold Lions to four. Three silver were awarded to Australian agencies – OMD Sydney for its Wrigley’s ‘5X Mutant Gum’ work, Whybin TBWA Tequila Sydney for ‘Grazed on Greatness’ for M.J. Bale and Ogilvy Sydney’s ‘Share a Coke’.

Campaigns for Qantas by Wonder Sydney, Mars by Starcom Melbourne, Coke by Ogilvy Sydney, Melbourne Writer’s Festival by JWT Melbourne and OMD Sydney for Wrigley’s took out Bronze Lions.

The Grand Prix went to UK media agency Manning Gottlieb OMD for Google Voice Search.

The full list of Australian winners included:

Gold:

  • Australian Defence Force, George Patterson Y&R Melbourne, ‘Mobile Medic’

Silver:

  • The Wrigley Company, OMD Sydney, ’5X Mutant Gum’
  • M.J. Bale, Whybin TBWA Tequila Sydney, ‘Grazed on Greatness’
  • Coca-Cola, Ogilvy Sydney, ‘Share A Coke’

Bronze:

  • Qantas, Wonder Sydney, ‘The Great Crusade’
  • Mars Chocolate, Starcom Melbourne, ‘Twix Digital Pause Button’
  • Coca-Cola, Ogilvy Sydney, ‘Share A Coke’ (two Bronzes)
  • Melbourne Writers Festival, JWT Melbourne, ‘Wi-Fiction’
  • The Wrigley Company, OMD Sydney, ’5X Mutant Gum’

Promo & Activations Lions: Leo Burnett, Euro RSCG, GPY&R score Aussie Gold

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Out of the three Cannes Lions categories awarded in the first round of awards overnight, Australia fared the worst in the Promo & Activation category, but still managed to bag five Lions.

The tally of five is up from last year’s result of three in the category, but behind the number secured in the PR and Direct categories. GPY&R’s ‘Mobile Medic’ campaign for the Australian Defence Force, which won gold in the Direct category, won two golds. The only other agencies to score a prize were Euro RSCG, with two silvers for its ‘Sponsor the White House’ campaign for Vanish Napisan, and Leo Burnett Melbourne, with a silver for its ‘BYO Cup Day’ for 7-Eleven.

Of the 2667 entries submitted in the Promo & Activation category, a 26% increase versus last year, 251 were shortlisted from which 86 were selected as winners by the international jury. The Grand Prix was awarded to Crispin Porter + Bogusky’s ‘Small Business Gets an Official Day’ for American Express.

Leo Burnett Melbourne’s ‘BYO Cup Day’ for 7-Eleven:

GPY&R takes sole Aussie Direct Gold Lion

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The first of four awards ceremonies to honour the winners of the Cannes Lions International Festival of Creativity saw Australia pick up eight awards in the Direct category.

GPY&R Melbourne won Australia’s only Gold in the category for its Mobile Medic campign for the Australian Defence Force.

Out of a field of 85 winners, Australian agencies took home eight awards, a strong increase on last year’s bag of two. Whybin TBWA Tequila Sydney’s ‘Grazed on Greatness’ campaign, which won two gold in the PR Lions, took home a silver and a bronze, and the agency’s ‘Car Creation’ campaign for NRMA Insurance also won a silver.

‘Share a Coke’ by Ogilvy Sydney and ‘BYO Cup Day’ by Leo Burnett Melbourne, both won bronze.

2357 entries were submitted into the Direct Lions category, an increase of 27% compared to 2011. 227 went on to make the shortlist of which 15 Gold, 25 Silver and 44 Bronze Lions were awarded. The Grand Prix was awarded to Crispin Porter + Bogusky’s ‘Small Business Gets an Official Day’ for American Express.

The prestigious Direct Agency of the Year award was won by Serviceplan Munich with Wieden+Kennedy Portland coming in second and DDB Brasil São Paulo taking third.

GPY&R’s Mobile Medic campaign:

Cannes Round 1: JWT and Crispin Porter + Bogusky score first Grands Prix

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The Cannes Lions International Festival of Creativity has held the first of four awards ceremonies to honour the winners of the Promo & Activation, PR and Direct Lions categories.

The Promo & Activation Grand Prix and the Direct Grand Prix were awarded to Crispin Porter + Bogusky’s ‘Small Business Gets an Official Day’ for American Express. In the PR category, JWT San Juan took home Puerto Rico’s first ever Grand Prix for ‘The Most Popular Song’ for Banco Popular de Puerto Rico.

Of the 2667 entries submitted in the Promo & Activation category, a 26% increase versus last year, 251 were shortlisted from which 86 were selected as winners by the international jury – 17 Gold, 26 Silver and 42 Bronze Lions were awarded alongside the Grand Prix. Australian agencies scored five gongs – see our coverage of Australia’s outing in the category here.

2357 entries were submitted into the Direct Lions category, an increase of 27% compared to 2011. 15 Gold, 25 Silver and 44 Bronze Lions were awarded, of which Aussie agencies bagged eight.

The PR category received 1130 entries, up 38% from last year. The jury shortlisted 134 and went on to award 20 Gold, 22 Silver and 26 Bronze Lions bringing the total number of winners in the category to 69. Australian agencies Whybin TBWA Tequila Sydney and Naked Communications won gold in the category, while several others also picked up gongs.

The prestigious Direct Agency of the Year award was won by Serviceplan Munich with Wieden+Kennedy Portland coming in second and DDB Brasil São Paulo taking third.

Delegates attending the Festival have so far witnessed keynote presentations from GroupM and Chinese social network Renren, publishers The Globe and The Mail, PARTY, Visa & TBWA and Cheil Worldwide.

This, the 59th annual Cannes, will unfold over the next five days in France, attracting over 11,000 industry peers.

Crispin Porter + Bogusky’s ‘Small Business Gets an Official Day’ for American Express: