Tag Archives: ceo

YouTube CEO Salar Kamangar crowned Media Person of the Year at Cannes

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Following on from the past three recipients (Jack Dorsey, Eric Schmidt and Mark Zuckerberg), the Media Person of the Year at Cannes Lions International Festival of Creativity has just been announced as YouTube CEO Salar Kamangar.

Each year, the ‘so-called Oscars’ of the advertising world chooses its media innovator, and the figure who has shaped the industry the most in that time and for 2013 the choice was easy.

“YouTube has become a global phenomenon under Salar’s leadership,” says Phillip Thomas, CEO of Cannes Lions. “The statistics say it all: more than one billion unique users a month watch more than six billion hours of video.”

Thomas also admitting that the one-time svp, video at Google who was responsible for creating the super-earning AdWords has since 2009 expanded YouTube into a global broadcast platform, recently launching its first paid channels.

Kamangar’s YouTube has also been lauded for launching TrueView, the advertising format whereby advertisers only pay for ads watched. There has been a doubling of the number of advertisers using it in the last year.

“I’m delighted to accept this award not just on behalf of YouTube, but on behalf of the artists and producers across the world whose creativity has established YouTube as the global destination for video,” says Kamangar.

Kamangar receives the prestigious award June 19, during the 60th annual Cannes Lions festival.

Yahoo buys Tumblr for a reported $US1.1 billion

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Yahoo’s board has approved a deal to purchase the popular blogging platform Tumblr for $US1.1 billion in cash following the move made by new chief executive Marissa Mayer to bring Yahoo back to younger internet users.

It’s good news for Yahoo who recently failed in a bid to take over the online video site Dailymotion after the French government, which owns a stake, intervened.

Tumblr CEO David Karp will reportedly assist Yahoo for four years and help push the brand founded in 2007 and headquartered in New York to new, lively online audiences.

With more than 108 million blogs, 50 billion postings in 12 languages and 175 employees, the website ranking site Alexa lists Tumblr as number 32 in terms of global popularity.

New 7-Eleven coffee campaign humbles hipster baristas, targets tradies

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Led by brand and communications manager of 7-Eleven Australia, Bill Kosmopoulos, and CEO Warren Wilmot, 7-Eleven is pushing its $1 coffee in a new TV spot.

With the one-minute ad attempting to demonstrate the frustration caused by dealing with the stereotypical coffee snob barista, they are leveled at tradies and time-poor professionals.

Using shots of freshly grounds beans, speed for the customer and with the backing of Grinders coffee, the quality and reputation is seen as a decent alternative to many.

Targeting those who drink multiple coffees every day, and who have grown tired of spending time in cafe queues, the 7-Eleven commercials are lighthearted, yet absolute in their message.

‘No Coffee Snobs at 7-Eleven’

CEOs make excellent kitchen hands

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If you’re a MasterChef maven or a frequent diner at the Chiswick Restaurant in Woolahra, you’ll have heard tell of the famous Moran family lamb. Slow cooked for four hours in a wood fired oven, you’ll need only a fork to separate the sweet meat from the bone.

Not that I know personally but one of my guests remarked that it was the best meal he’d ever eaten! He was one of almost 1000 people in need that sat down for dinner in the CEO Cookoff in Sydney this month.

A bunch of CEOs signed up to be yelled at by celebrity chefs and raise money for OzHarvest and Big Issue.

Both Wilson and Everard thought it would be fun for me to see the other side of the kitchen doors and, after raising $4164, I fronted up at Cathedral Square in Sydney to discover that I would be personally bollocked by none other than Chef Matt Moran – Australia’s answer to Marco Pierre White.

The Moran Brigade also included Ash Hunter from Just Auto, Simonne Logue, the Sydney cake star, Andy Walz from Caltex Australia and bloody Paul Hilgers from Optiver who blew almost everyone else away raising nearly $74,000.

Chef Moran and the CEOs

If any of you have seen Gordon Ramsay’s Hells Kitchen you’ll understand I was a bit hesitant, but I was watching Moran demonstrating how to use a spoon to give a Nike-like swoosh to a dressing of garlic and hummus and felt the urge to capture the moment.

Unfortunately the flash went off and Moran said gravely, “What kind of business are you a CEO of son?”

The word ‘advertising’ was said so softly I didn’t think he’d hear it. “Well you can practice your art direction on the next 50 plates.”

And so now I am an expert in putting a spoon back into a blob of dressing and creating cuisine art!

Swoosh

Lamb, as I said up front, was the main course, but 36 of Australia’s leading chefs did it all differently.

I’d love to tell you about a day in the kitchen doing all the prep on Matt’s lamb but the fact is it arrived from his restaurant ready to be bunged in the oven – all we had to do was final prep, including my signature ‘swoosh’.

None of us got bollocked, but just prepping and serving so many people really knocks you around. I don’t know how our diners were chosen but by their comments on the food and their enjoyment of the night, they were well chosen.

Tucking in

I reckon everyone in our brigade felt that they’d really done something worthwhile – especially bloody Paul Hilgers who raised a bloody fortune – and not only would they do it again next year but would recommend it to all their mates.

This year records were broken with over $1 million raised but, also importantly for the 132 CEOs taking part, so was a fair bit of humility.

We learned it’s still the Lucky Country, but not for everybody!

OzHarvest

 

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Edelman Trust Barometer reveals consumers are seeing straight through the bollocks

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A raft of broken promises, a tangled leadership ballot and continued speculation about a slowing economy in 2012 have all informed the latest 2013 figures coming out of global public relations firm Edelman. Declines in trust of all institutions (NGOs, business, media and government) and nearly all industry sectors were prevalent with Australians when the results came in, yet trust globally has increased.

The Edelman Trust Barometer, now in its 13th year, undertook its global study of 31,000 participants in 26 markets, and among the Australian general public 46% do not trust business leaders to tell the truth, with only 32% believing a CEO of a company is a credible source of information.

Among the general public, academics (61%) and technical experts (58%) remain the two most credible spokespeople, while CEOs (32%) and government officials (30%) were more credible than only bloggers (15%), professional athletes (15%) and news anchors (17%).

In this federal election year faith in Australian government leaders is also low with only 32% trusting politicians to tell the truth – down from 38% last year.

Australians’ trust in government declined from 47% in 2012 to 43% in 2013, with more informed Australians (48%) believing a regular employee of a company is more credible than a company’s CEO (34%), while government officials’ credibility decreased from 47% in 2012 to only 36% in 2013.

Michelle Hutton, CEO, Edelman Australia, reveals that lines of communication need to be transparent in order for business and government to reel back the trust of the public.

“Reengaging an otherwise ambivalent public has to start with genuine open dialogue,” she says. “Australian business and government currently has a leadership vacuum that engagement, integrity and purpose should fill.”

In terms of trust in industry sectors, Edelman reveals that its once again technology, food and beverage, and brewing and spirits that were the three most trusted – among both informed Australians and the general public.

On the flipside, media and energy remain the least trusted sectors in Australia, banks and financial services were the least trusted sectors across the globe. Only 52% of informed publics and 49% of the general population trust banks to act accordingly.

Interestingly, trade publications (75%) are the most trusted source of information, with microblogging sites (25%), blogs (33%) and social networking sites (33%) all holding strong as the least trusted sources of information.

Other key findings from the 2013 Edelman Trust Barometer include:

  • NGOs remain the most trusted institution globally posting trust levels above 50% in 23 of 26 countries – four of the five top markets are in Asia (China 81%, Malaysia 76%, Hong Kong 76%, Singapore 75%). Trust in Australia is at 64% this year,
  • two out of five (40%) of the general public in Australia blame corporate culture driven by compensation and bonuses as the biggest cause of banking/financial services scandals over the past year, and
  • Australia gives banks’ performance in lending to small businesses (31%), offering reasonable credit cards (25%), trading/investing in government debt (21%) and overseeing IPOs (22%) particularly poor ratings.

 

IAB Australia appoints Tony Prentice as interim CEO

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The replacement for outgoing IAB Australia CEO Paul Fisher has been announced today by the IAB Australia Board, and it is Tony Prentice who gets the nod, for now.

Stepping up as interim CEO of IAB Australia, Prentice takes over immediately from Paul Fisher who has now commenced ‘gardening leave’ following his resignation from IAB Australia in late December 2012.

The board has commenced its intense search for a permanent CEO, and hopes to make an announcement later this quarter but Prentice will pull rank in the interim in order to keep IAB moving ahead.

Mark Britt, chairman of IAB Australia says, “Tony has been appointed in a part-time capacity to manage a number of significant projects that are underway and ensure there is no break in IAB’s focus on industry growth and activity.”

Britt explains that Prentice’s previous experience as chairman of IAB Australia in 2011 will hold the man in good stead, both in this role an in helping seek out a full-time CEO when the time comes.

“[Tony] will assist with the ongoing process around audience measurement, and assist with the successful on-boarding of the new CEO once the search has been concluded.”

Prentice will not be a candidate for the full-time IAB Australia CEO role, focusing instead on his own business venture, Prentice and Partners, which offers advisory services specialising in salesforce effectiveness and executive temping.

In this interim role, Prentice will work with IAB Australia’s director of regulatory affairs Samantha Yorke and director of research Gai Le Roy. Most recently chief commercial officer at News Australia Sales, Prentice will be add significant value to IAB in the interim as the search evolves.

 

Stuart Sayers steps up as new Yahoo!7 CEO

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Stuart Sayers is the new chief executive of Yahoo!7, stepping into the role vacated by Rohan Lund, who left to become COO at Seven West Media Group.

Sayers assumes the new role on 1 September having been promoted from his position as COO of the company. On the appointment he comments, “Since I joined Yahoo!7, I’ve been extremely impressed and energised by the great work already being done and the range of opportunities that lie ahead for the business in a rapidly changing industry. I relish this opportunity to work alongside the Yahoo!7 executive team and the Yahoo!7 board to cement our leadership position and drive continued growth.”

Rose Tsou, senior vice president of Yahoo!’s Asia Pacific region and chair of the Yahoo!7 board says, “I’m confident that Stuart’s strong leadership and the experience of the Yahoo!7 executive management team will help take Yahoo!7 into its next phase of growth.”

Prior to joining Yahoo!7, Sayers held management and strategy roles at ANZ Bank and E*TRADE, spent eight years at McKinsey & Company and spent time in brand management at Procter & Gamble.

 

CEOs find marketers untrustworthy, unimpressive and disconnected

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Four in five CEOs have trust issues with their marketing team and claim to be unimpressed by their work, a study by Fournaise Marketing Group has revealed.

The marketing services provider surveyed more than 1200 CEOs in North America, Europe and Asia Pacific finding that 80% admit they don’t really trust and are not very impressed by the work done by marketers, while trust and value in the work of CFOs and CIOs was dramatically higher at 90% of the sample.

The negative opinion of marketers appears to be driven by a perception that they’re disconnected from financial imperatives. Over 70% of chief executives believe marketers to be disconnected from business results and focus on the wrong areas.

Jerome Fontaine, chief executive of Fournaise, had harsh words for the marketing profession, calling on his peers to ‘cut the rubbish’ in order to improve their reputation. “Marketers will have to understand that they need to start ‘cutting the rubbish’ if they are to earn the trust of CEOs and if they want to have a bigger impact in the boardroom,” Fontaine says.

“They will have to transform themselves into true business-driven ROI marketers or forever remain in what 65% of CEOs told us they call ‘marketing la-la land’.”

The study went on to investigate the reasons that CEOs felt less than positively about marketers, finding that the proliferation of new tools, marketing jargon and the ‘creative bubble’ impacted on perceptions.

Most (69%) chief executives from consumer-facing firms asserted that communications teams live too much in their “creative and social media bubble” and criticised metrics like Facebook likes and Twitter buzz for being difficult to tie to sales. The gamut of new tools and the jargon associated with them has proved a distraction to marketers, the CEOs believed.

Three in four of the interviewees thought marketers were too focussed on new techniques and jargon to understand terms like ‘results’, ‘return on investment’ and ‘performance’ in the business context. The group wants their marketers to focus on more tangible results, with 74% expressing a desire to see greater demonstration of return on investment.

The study also found 78% of respondents reported that marketers too often lose sight of what their real job is – increasing demand for goods and services in a quantifiable manner.

In the business-to-business sector, CEOs feel marketers have been so desperate to prove their worth that they’ve started to (wrongly) focus on performance indicators that are actually not theirs, such as prospect conversions and revenue. These marketers have lost sight that these are primarily sales force-related performance indicators and should focus instead on the customer demand-related indicators directly linked to their job and for which they have 100% control, the study found.

B2B marketers were also criticised for their efficacy. 71% of CEOs agreed they were prioritising the latest technologies – such as lead management, automation and customer relationship management – but added they were not delivering incremental growth. 85% of those questioned emphasised prospect volume and quality rates, and how effective communications were in attracting potential customers.

 

The executive tweet – why CEOs should use social media

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Time poor and under pressure, many CEOs don’t see social media as a priority, here’s four reasons why they must.

If you count the number of Fortune 100 CEOs who tweet, you can do it on one hand. If you look at which of them are active, sometimes, on Facebook, you’ll still only need two.

They aren’t surprising figures when you think that the large majority of Fortune 100 CEOs are middle-aged men who are time poor, under pressure and believe tweeting or posting on Facebook isn’t the best use of their time.

After all, these are people who have CMOs and entire departments to implement social media strategy for their companies – and do; all but 19 of Fortune 100 firms have Twitter and other social media accounts. It’s not as though the CEOs aren’t seeing the value, they just don’t see the value for them.

But if they were to have a little change of mindset and view tweeting and engaging with other digital channels less as a pastime, and more as a pretty convenient leadership tool, they might see that an executive tweet can deliver a valuable – and measureable – return on their personal investment.

Is it just a tweet, if it is…

Leading from the front

Social media isn’t just for the marketing team; it can drive customer retention through customer service, product development, and, ultimately, build relationships with customers that lead to sales. To be at its most effective, it needs to be part of the DNA of a business, with everyone clear about how the company uses social media and what each department’s objective in using it is. An engaged CEO can drive confidence throughout the company by leading from the front. BRANDfog recently conducted their 2012 CEO, Social Media and Leadership survey which revealed 81% of employees felt a CEO who engaged in social media was more able to lead his company in a 2.0 world. It’s never been easier for CEOs to set a cultural tone by being accessible, pro-active and present via social media.

Promoting the brand

Once again, most CEOs seem to leave projecting or promoting the brand and image of their company to the marketing department. But in a world where customers are demanding more and more transparency, why should the C-level floor still be wrapped in mystery when being heard is as easy as posting a 140 character tweet? Virgin boss Richard Branson tweets, has a blog, Facebook and Google+ accounts and he does it because it sends a clear message about his company. “Virgin as a brand is naturally conversational. We like to chat with our customers to see how things are going and what we can do better. So for us, using social media feels very natural,” he recently told Mashable.

Taking control of communications

Here’s another telling stat from BRANDFog: 93% of respondents believe that CEO engagement in social media helps “communicate company values, shape a company’s reputation, and grow and evolve corporate leadership in times of crisis”. Whether CEOs like it or not, their customers and employees – both current and potential – are on social media. It’s where they hang out and it’s how they communicate. Being proactive on social media means a CEO lead the conversation, show themselves to be an expert by sharing knowledge and experience, and even display a human side by commenting on other conversations.

Future proofing

While the Fortune 100 CEOs may be strangers to social media on a personal level, there are plenty of younger men bringing up the rear who have partly built their businesses or reputations on it such as zappos.com’s Tony Hsieh. They will be well placed to connect with the Millennial generation – the combination of Gen Y and Gen Z that make up 27% of the Australian population. These digital natives are cynical about marketing, brand conscious, used to leading the online conversation and expect authenticity from the businesses they connect with. A CEO who engages with them now can get market insights that can be critical to future success – both personally and for the company.

Another recent survey, this time by IBM, with over 1700 global CEOs discovered just 16% of them participated in social media, but predicted the percentage would grow to 57% within five years. The question is, why wait?

 

For the Fortune 100 CEOs who are on Twitter, follow…

  • Warren Buffett, Berkshire Hathaway: @WEBuffett
  • Michael Dell, Dell: @michaeldell
  • Best Buy: @BBYCEO (Inactive since Brian Dunn left the role)
  • Craig Herkert, Supervalu: @herkc
  • Mark Bertolini, Aetna: @mtbert
  • Rupert Murdoch, News Corp: @rupertmurdoch

[Ed’s note: It’s an ever-changing list – let us know of others.]

 

Twitter CEO: Our mobile model profits, unlike Facebook’s

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Twitter CEO, Dick Costolo, has revealed that “many days” during the last quarter saw the site generate more advertising revenue on mobile than from its website.

Speaking at a conference in San Francisco, Costolo made his remarks at a time when newly public Facebook faces intense pressure to improve its business performance on mobile devices.

With its 140-character limit, Twitter’s model appears more suited to the small screen format, a fact its management wants people to understand in light of the challenges Facebook is facing in monetising mobile.

“We’re borne of mobile,” Costolo said, commenting on the difference between Facebook and Twitter. “We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the web and only started running ads on mobile recently.”

Read: Today’s announcement of a Facebook app centre, which could monetise mobile for the newly public company.

Ovum’s chief telecoms analyst, Jan Dawson, believes these remarks are an attempt to make clear that Facebook’s mobile struggles are unique to Facebook and not endemic to social networks as a whole.

Dawson goes on to say this doesn’t mean Twitter is without mobile challenges of its own. “Twitter’s biggest challenge will be finding a way to monetise the use of third-party clients on mobile devices, which were the only option in the early days and are still very popular,” she says. “Twitter has tried to overcome that problem by acquiring several of the most popular clients, but it still doesn’t have a definitive strategy for monetising mobile either.”

Twitter introduced ads into smartphone users’ timelines in February, and features allowing advertisers to send promotional tweets specifically to iPhone and Android users surfaced shortly after.

The company does not reveal its revenue figures, but digital media analysis firm eMarketer estimated Twitter’s revenues in January could reach $260 million in 2012 and $540 million in 2014.

In comparison, Facebook reported $3.7 billion in revenue in 2011.

Social media jobs (and how to get them)

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So you want a job working in social media huh? Living the dream. Playing on Facebook all day and getting paid to do it, tweeting for fun and profit, working from your laptop in exotic locations around the world while you give inspiring speeches at marketing conventions and advise multinational corporations on influencer strategy. Maybe you’re a closet YouTube sensation waiting to happen. Maybe one day your number of Twitter followers will be greater than the number of people you’ve actually met. Maybe one day you’ll find the digerati holy grail and one of your ideas will go… viral.

If you’ve got social media career aspirations, here’s where you could end up, and more importantly, how to get there.

Director of online interactive relationshipmentarianism at a multinational corporation

Job Description: This is it. The biggest, bestest, buzz job in town. Pepsi has one, Coke has one, Ford has one. The CEO and CMO love you because your very existence makes them look cool and you oversee a crack team of minions made up of handfuls of the people on the list below. You spend your days counting your Twitter followers and quoting passages from The Cluetrain Manifesto, which you read and/or wrote 10 years ago before social media was even invented.

How to get this job: Work in marketing for a decade and write a blog that begs attention and belief. Schmooze, arse-kiss, network, know the CEO and be in the right place at the right time. Master the Powerpoint ‘wow factor’ to help you justify social media ROI in your slides. A postgraduate degree from an Ivy League college, a famous white paper and well-connected parents certainly won’t hurt your chances either.

Freelance social media consultant who is a New York Times Best Seller

Job description: These are rock stars of the social media world. Luminaries include Gary Vaynerchuk, Chris Brogan, Guy Kawasaki, and of course, Seth ‘God’ Godin. You won’t get out of bed for less than $10,000 and you won’t appear via webcam at a marketing conference for less than $100K. You get mobbed by random social media strategists on the street and people make t-shirts with your name on them. You have more than a million Twitter followers and you run two separate Facebook accounts, one for the thousands of fans and one for both of your actual real-life friends. (Real-life, not second life; they’re different).

How to get this job: Work at a successful dot com company and write an original self-help business book about the experience. You only need one good one, then you can re-work your ideas for the next 20 and just change the cover artwork.

Freelance social media consultant who is not a New York Times Best Seller but has read the New York Times a couple of times, but only the online version, and only to admire the Apple ads

Job Description: You’ve got a blog and you’re not afraid to use it! Everyone, like EVERYONE, like every, like blogger in your city knows who you are and you know heaps about social media and you’ve got lots of opinions and stuff. You’re listed on all the top lists of top bloggers and tweeters and you did some work once with an actual company and you helped them understand that the old ways were gone and different and social media is the new way!

How to get this job: Figure out how to install WordPress.

Social media manager

Job Description: Like a director of online interactive telationshipmentarianism at a multinational corporation, you’re at the pointy end of the career path, but you’re probably a bit younger, the company you work for is slightly smaller and your office, if you have one of your own, doesn’t have a view. Still, you were high school captain, you’re getting paid $90K a year, you’re at a company everyone has heard of and you’re probably kicking some goals and getting some credit for changing the way things are done. You were most likely a marketing manager in the UK in a former life until you were fired for spending too much time on Facebook. You cover this up by telling people it was the GFC (Global Financial Crisis, and/or Geelong Football Club, pick one) that forced you back to Sydney or Melbourne and everyone nods empathetically.

How to get this job: Get a job in marketing in an ASX200 company. Shine. Be the one who knows everything there is to know about social media. Convince the powers that be that that position should be created. Wait for the position to be created. Bang.

Marketing manager who loves social media

Job Description: You saw the writing on the wall years ago when traditional advertising didn’t really seem to be doing anything, nothing you could prove anyway, and you knew this whole social media thing could be an answer. You read Seth Godin every morning with your skinny-latte, you go to every seminar you can find on using Twitter for business and you’ve been blogging since 2008. Most of your day is taken up with charts and meetings and that boring stuff, but you dedicate quite a few hours to the company Facebook page and you wet your pants when you saw this presentation on convincing your boss that social media ROI is about more than tracking impressions.

How to get this job: Graduate top of your class at uni. Score the best internships. Start out as a marketing coordinator, blog a lot. Wait for the marketing manager to get fired or move to London (or hack their Facebook account). Step up a rung. Convince the boss that social media will work. Write blog posts for him. Tweet a lot.

Social media strategist

Job Description: You come up with social media strategies for clients of the agency you work in. Deep down you know they don’t really make any money for the client, but you suspect that one day they might and that helps you sleep at night. If anyone asks any tricky questions you just mumble something about communities and multiply the number of followers your second cousin’s Twitter followers have to create impressive looking reach diagrams.

How to get this job: Be particularly smart, savvy and hassle the right people. Keep a case study on hand at all times and spend at least five hours a day socially networking.

Community manager

Seek.com.au Job Description: “Exciting new company seeks motive web guru to manage our fantasmic online community of incredibly interesting people who do wonderfully fantastic things. Marketing nous essential and copywriting skills a bonus. You know who you are!”

Actual Job Description: “Company built on venture capital with virtually no chance of actual profitability this side of 2060 seeks redundant marketing/advertising/sales/IT person desperate enough to work for share options and cold Moccona. Tasks include spam management, writing articles that match our list of SEO keywords, getting coffee for the ‘CEO’ before he plays golf (there’s only four employees in the company but he still chooses CEO as his job title of course), selling ads, cleaning, phone-answering and spam management.

Social media intern

Job description: Advising older people on Twitter and MSN lingo. Checking Facebook. Updating Facebook stati. Attending meetings. LOL’ing. Day dreaming. ROFL’ing. Explaining what is and is not cool with the youth market. Blogging. Checking Facebook. Exploring cheap lunch options nearby. Writing a uni assignment on how social media is, like, heaps good. Defending Generation Y’s work ethic by simultaneously arguing about it and changing your Facebook status.

How to get this job: Have some sort of documentation that shows you attend a university every now and then. Point out that the fail you got in marketing strategy doesn’t count because you have a blog. Repeatedly ask nicely until someone caves in.

Social media work experience student

Job Description: Lurk. Smile hopefully and nonchalantly whenever someone comes near you. Practice your ‘I’m so, like, really busy over here’ face while you read B&T and wonder what all the big words mean and what the B and the T mean. Lurk some more. Dream about boys. Update the company Twitter page.

How to get this job: Make sure your dad knows/is someone.

Commercial Radio Australia responds to ACMA inquiry

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The Australian Communications and Media Authority (ACMA) has announced an inquiry into Commercial Radio Australia.

Joan Warner, CEO of Commercial Radio Australia, said the industry would make a submission to the inquiry but was disappointed the ACMA felt an inquiry into all 261 radio stations was necessary given the complaints came from a single station in a single market.

“We are also disappointed that ACMA has chosen not to wait for the codes complaints and investigative processes into this particular incident to be completed before launching this broader enquiry, said Warner. “ACMA’s own attitudinal research shows that only one in five radio listeners have heard something of concern in the last 12 months and the majority of these were concerned about news stories.”

The inquiry follows a segment on Kyle and Jackie O’s show during which a 14-year-old was hooked to a lie-detector and questioned about her sexual experiences by her mother and the show hosts. The segment received 137 complaints.

The ACMA said the stunt highlighted broader issues about treatment of subjects involved in prank calls, competitions and challenges on commercial radio.