Italian beer brand Peroni Nastro Azzurro has announced the launch of an international premium low-carb lager.
Peroni Leggera launched globally in February, a spin off from the brand’s main offering Peroni Nastro Azzurro.
Australia will be the first market in the world to launch the lager, targeted at the 20- to 34-year-old premium beer drinkers demographic.
To celebrate the launch of Peroni Leggera, Roberto Cavalli, Birra Peroni’s chief brew master, will be in Sydney during the week of the product launch. Cavalli, who has been with Peroni since 1982, developed Peroni Leggera to create a lager that represents the quintessential Italian heritage.
“Peroni Leggera is like a flamboyant, Italian socialite – stylish in design and impressive in taste. Our commitment to the traditional brewing process and the most modern technologies ensures our consumers are delivered a first-class, premium beer, it is a lager that we at Peroni are immensely passionate about and proud of,” says Cavalli.
Fashion label Diesel has collaborated with artists Sophie Hoppe and Natalie Coulter to welcome the Italian designer beer alongside its own new collections.
The Paddington Diesel store and window display has been transformed into an art installation fusing the two Italian brands together and has been titled ‘Galleria Peroni’.
The artists spent over 15 hours creating the art installation, using 2200 bottles of Peroni Leggera in store. The display will feature in the Paddington store until 18 March.
Certainly one of the weirdest offerings we’ve seen come across the OTH desk, Pete the Meat Puppet is yet another video that will cast a viral shadow over people’s emails.
It focuses on Pete’s conception by a lonely butcher (who subsequently dies after creating him) and his search for the meaning of life, a journey that includes money, fame and a classic fall from grace – much like the life of Michael Jackson, or at least equally wacky.
Pete’s mangled meat features are now being broadcasted across the social media universe.
Created for the brand Diesel (the uber cool clothing boutique) by agency, FarFar, the bizarrely upbeat, Play School-styled song and black and white footage that accompanies the clip is both alluring and disturbing – think a Rob Zombie movie made with the band Primus and Nick Park (who created Wallace and Grommet).
Despite the dark themes displayed by our beloved carne hominem, the video contains the perfect elements for any agency that wants a successful viral campaign.
Though one question still remains – what the hell does it mean? I’m yet to see a ‘Made of Meat’ clothing range appear on the Diesel website…
Just one clip for you in todays Over the Hump, but its gold.
Diesel are a brand well-known for their happiness to stand out fromt he crowd and their irreverent take on advertising.
But there most recent promotion for their upcoming 3oth Anniversary pushes all the boundaries.
Its a brilliant piece of viral goodness, mainly because it is such a remarkable idea, executed so well, and of course because of its sexual nature.
So check out the clip below and see what you think.
Its officially SFW, but that really depends on your boss sense of humour!