Hitwise has announced its list of the most popular websites from more than 100 industries in Australia during 2008.

The annual Hitwise Australia Online Performance Awards were established by the company to recognise outstanding online business achievement and acknowledge the most successful Australian websites as categorised in its key industries, defined by the market share of user visits to a website received during 2008.

First time recipients of the awards include Webjet, Fox Sports and Toyota.

“Ultimately, organisations receiving a Hitwise Online Performance Award have been determined by Australian consumers. Website visits provide an excellent measure of a website’s success and popularity,” explains Michael Walmsley, general manager of Hitwise Asia Pacific.

Other Hitwise award winners include major online and offline brands such as AMP, Wotif.com, ninemsn, and Medibank.

For the full list of winners – view the PDF here.