Weekly Podcast: New approaches in direct marketing

by Marketing ON 28 January 2009

Podcast

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

After a decade of brand heavy advertising are we seeing a return to
direct marketing? Today we look at one service that has changed the
way we think about direct marketing.
News in 90: with Kate Kendall – new ads on YouTube and Gdrive.
Interview: Interview Ian Lyons from Pure Profile on the future of direct marketing.
Simon Says: with Simon Small – three tips on using Facebook as a marketing platform.

iMedia interviews: Ian Lyons, communications director, pureprofile

by Marketing ON 15 October 2008

Ian Lyons, communications director, pureprofile

Now that the dust has settled on the iMedia Brand Summit, and the shenanigans of two days in the Blue Mountains are bleary-eyed memories, we can officially bring you our series of exclusive video interviews with delegates and speakers alike.

During the two days of the summit, marketingmag.com.au and Viocorp, Australias leading internet broadcasting company, came together to record 14 video interviews with some of Australias leading marketers, researchers, agencies and technology providers.

Snack on this video and the others listed in the Related Articles in the right-hand sidebar, and then tuck into the comments section for dessert and tell us what you think of the interviewees answers.

See the complete list of exclusive iMedia Brand Summit video interviews.

iMedia Brand Summit exclusive video interviews

by Marketing ON 18 September 2008

When you get the chance to attend an event like the iMedia Brand Summit, you need to grab it with both hands, and that was true of everyone that has spent the last three days in the Blue Mountains. But for all those that came along for the ride, there are many more who couldnt attend, and theres nothing marketingmag.com.au hates more than marketers feeling left out.

Thats why we partnered up with the iMedia Brand Summit and the talented and endlessly entertaining guys at Viocorp to bring some of the Blue Mountains marketing gold down to marketers across Australia. Over the next couple of weeks well be showcasing some of the keynote presentations from the event, with commentary and posts from the presenters. Well also be bringing you loads of great short video interviews from speakers and delegates, with the help of Viocorps video wizardry.

On Monday, youll get a chance to read all about how Twitter brought an added dimension to the summit proceedings, so drop by then and get ready to feel included again!

The unofficial tag line for the summit was fun but focussed and the teaser video that went out before the summit is a good example of what happens when marketers get together. So as well as asking the speakers and delegates questions about the marketing insights being discussed at the summit, we also threw in a curve ball. So get ready to hear some of Australias top marketing minds answer the the burning question:

Somewhere deep underground in Europe protons are being smashed together to create black holes. A black hole has opened and youve got 15 minutes left before you get sucked into the void – what do you do?

Stay tuned for the results and more great content from the iMedia Brand Summit.