Qantas magazine launches iPad app

It appears Qantas has been bitten by the iPad bug.

Following a trial of an in-flight entertainment service which streams direct to the tablet devices, the airline has announced it will also deliver its magazine, QANTAS The Australian Way, via iPads.

The app will launch tomorrow enabling the magazine to introduce interactive features and broaden its readership from those sitting in its aircraft to anyone with an iPad.

The magazine, which won Custom Magazine of the Year in 2011, features city guides, destination features, photo essays and other travel information. It is available to 2.3 million passengers each month.

The app will include an interactive feature that allows users to build a ‘bucket list’ of destinations and desires.

Qantas will promote the app via window decals in Qantas Club Lounges in each Australian capital city, its ‘welcome aboard’ video message, its website and social media channels and a cover feature in the March issue of the magazine.

Editor of the magazine, Susan Skelly, says the airline often receives requests to be able to access the magazine from people regardless of whether they were travelling or not.

“We have heeded the numerous requests for subscriptions, back copies, digital files and page re-prints and created a digital version that reproduces, and adds to, the magazine experience,” Skelly says.

The app will be free to download in the App store from tomorrow.

Herald Sun to erect pay wall in March

Melbourne daily paper the Herald Sun will introduce a freemium model for its digital products in a matter of weeks following in the footsteps of News Limited stablemate, The Australian.

The Sun, which commands the fifth largest Australian online audience among digital media brands, announced plans this morning to put the pay wall up in March as part of a new multimedia package combining a new website, mobile site and iPad app for subscribers.

No pricing information has been released for the ‘Digital Pass’, which will provide access to premium content including opinion, exclusive news, sport, entertainment and analysis. Breaking news and content that is widely available from other sources will remain available to all users.

Herald and Weekly Times managing director Peter Blunden says readers are searching for trusted sources that provided a stronger sense of belonging and connection to their community.

“Victorians have been turning to the Herald Sun as the most popular and most trusted source of news for generations; we are now providing the tools to see this continue in the decades ahead – whenever and wherever readers desire,” Blunden says.

The upgraded website at heraldsun.com.au will include a new design and more interactive functionality. The new site will feature ‘SuperFooty Live HQ’, a ‘second-screen experience’ for AFL fans, ‘TrueCrimeScene’, anchored by veteran detective Charlie Bezzina, and more video, photo and lifestyle content.

The launch will be supported by a marketing campaign across TV, press, digital display, digital performance and search media worth more than $5 million.

Since Rupert Murdoch announced News Corporation’s intentions to launch digital subscriptions in 2009, at least 75 newspapers around the world have begun charging for online journalism.

Fellow News Corp publications The Times and Sunday Times have increased overall print and digital circulations and earned more revenue from the subscription model than the old display advertising model, according to the announcement.