Weekly podcast: Viral humour

by Marketing ON 25 June 2009

Podcast

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

That illusive word ‘viral’ is often used, especially in the marketing
world, to refer to great content that makes its way around the
internet. But is viral content nothing more than a complete fluke?
News in 90: with Kate Kendall.
Interview: Interview with David Thorne – the original spider-man.

Weekly podcast: Dunbars Number

by Marketing ON 18 June 2009

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

With all the connections that we maintain on social networks across
the internet, do you ever feel like you are perhaps a little
over-connected? Well, it turns out there’s a chance you are.
News in 90: with Kate Kendall – Dell turns tweets into $3 million and MySpace Mobile targets its AdSpace.
Interview: Interview with Ben Shipley from Moon Communications about Dunbars Number.

Weekly Podcast: Influencer marketing

by Marketing ON 22 May 2009

Podcast

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

The idea that word of mouth is the most powerful form of marketing has
been around for as long as marketing itself. But how do you actually
activate it?
News in 90: with Kate Kendall – AIMIA ushers in Digital Service Index and Online classified advertising shows weaker growth in 2009 .
Interview: Nick Hayes, co-author of Influencer Marketing and president of Influencer50.

Weekly Podcast: The Connection Generation

by Marketing ON 4 May 2009

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

Many of us spend much of our waking hours interacting with a whole
range of connection technologies, from social networking to mobile
phones. Does it actually bring us any closer together?
News in 90: with Kate Kendall – Facebooks new sales office and the annual BrandZ top 100.
Interview: Interview with Iggy Pintado, author of The Connection Generation.

Weekly podcast: New ways of selling cars with Volvo

by Marketing ON 27 April 2009

Podcast

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

With the global car industry being hit pretty hard by this current
recession, are automotive manufacturers needing to find new ways of
selling their cars outside of their traditional means?
News in 90: with Kate Kendall – Qantas most blogged and MySpace announce new CEO, Owen Van Natta.
Interview: Interview with Michael Persson, director of global marketing communications, Volvo Cars.

Weekly podcast: iPhone applications

by Marketing ON 22 April 2009

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

The launch of the iPhone in Australia last year came with plenty
of hype, including the prospect of marketers developing custom
applications. But how do you actually go about doing it?
News in 90: with Kate Kendall – Pizza Hut offers a Twintership and iTunes Store approaches one billionth download.
Interview: Interview with Graham Head from Visual Jazz.

Weekly podcast: Online retail and social media with Zappos.com

by Marketing ON 14 April 2009

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

Have you ever headed to your letterbox to drag out a bunch of soggy
catalogues that you never really wanted to get? Well, be prepared for
that to move online. Where does the good old catalogue fit in the
digital world?
News in 90: with Kate Kendall – Twitter gets worms over the Easter weekend and the latest debate in online media and publishing regarding news aggregator sites and copyright.
Interview: Interview with Aaron Magness from Zappos.com.

Weekly podcast: Digital for retail marketers

by Marketing ON 7 April 2009

Podcast

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

Have you ever headed to your letterbox to drag out a bunch of soggy
catalogues that you never really wanted to get? Well, be prepared for
that to move online. Where does the good old catalogue fit in the
digital world?
News in 90: with Kate Kendall – Tic Tac leads the way in digital FMCG branding and Prime Minister Kevin Rudd anounces the plans behind the National Broadband Network.
Interview: Interview with Robert Wong, CEO of Catalogue Central.

Weekly podcast: digital life in Asia

by Marketing ON 30 March 2009

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

With talk that Asia is likely to emerge from this financial crisis with
much more prominence in the world, we wondered: what is digital life
like in Asia?
News in 90: with Kate Kendall – the latest from the Twittersphere regarding the outing of the Fake Stephen Conroy and regional broadcaster rallying for digital radio.
Interview: Interview with Thomas Crampton, regional director of digital influence at OgilvyPR.

Weekly Podcast: The wonderful world of widgets

by Marketing ON 2 March 2009

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

A few years ago if somebody dropped the word widget into a
conversation, youd probably think they were talking about a
mechanical device they didnt have a name for. But how are widgets
changing the face of the internet?
News in 90: with Kate Kendall – MySpace brands census and the top 10 business brands.
Top & Flop: with Gary Jaffer. The top is this clever piece for Air New Zealand and the flop is the Australian advertising industry for falling behind in SEO.
Interview: Interview with Will Price, CEO of Widgetbox

Weekly Podcast: The wonderful world of wikis

by Marketing ON 23 February 2009

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

Of all the technologies that have emerged on the internet over the last five or so years, wikis have had a lot of impact. So what
does the future hold in this consumer-generated world?
News in 90: with Kate Kendall – Facebook backflip on the new TOS and YouTube cash for comment.
Top & Flop: with Gary Jaffer. This we have two tops: this creative way of raising money for bushfire victims and this short film for Agent Provocateur.
Interview: Interview with Angela Beesley from Wikia on the world of wikis.

Weekly Podcast: Affiliate marketing

by Marketing ON 9 February 2009

Podcast

Marketingmag.com.au has teamed up with the guys at Love Digital to bring you this weekly podcast on all things digital.

In this weeks show:

It may be considered one of the least sexy forms of internet marketing,
but with an estimated $10 billion a year spent on affiliate marketing
worldwide, why do we rarely hear about it?
News in 90: with Kate Kendall – Google Latitude and the latest IAB results.
Top & Flop with Gary Jaffer. This weeks top is this commercial for T-Mobile and this weeks flop is this PR stuff-up (FedEx confront a Ketchum employee about a certain Twitter post).
Interview: Interview with Craig Ellis from DGM in relation to affiliate marketing