“If any of us eats those nauseating Post Toasties or Wheaties, for example, in preference to the products of Kellogg’s, I hope he chokes on them.”
– Leo Burnett
It’s 53 years since legendary, and oft-quoted, adman Leo Burnett typed the below memo titled ‘Scratching the back of the hand that feeds you’. AdAge is reporting that the agency bearing his name sent it out a few days ago as a reminder to staff on the principles of loyalty to clients.
If you can’t see the embedded document below, please refresh your browser.
The Australian Association of National Advertisers (AANA) has appointed Mike Connaghan, CEO of STW Group, to its board of directors.
I was thrilled to be asked, honoured to accept and really looking forward to working with such an esteemed board and influential organisation, said Connaghan.
Connaghan has formerly worked for Clemenger BBDO, Singleton and JWT.
“Mike Connaghan and STW have been active supporters of AANA, hosting a key industry leaders forum on advertising and the economy recently,” said Scott McClellan, AANA CEO. “He will bring a unique supplier-side perspective to the management of important industry issues.”
Other board members include:
Group marketing director
Chief marketing officer
Senior manager, corporate communications and regulatory affairs
Corporate affairs director
Lion Nathan Australia
External affairs manager
Director, group marketing and communications
Starcom MediaVest Group Australia
Executive director, brands and marketing group, Telstra strategic marketing