53yo memo on loyalty from Leo Burnett

 

“If any of us eats those nauseating Post Toasties or Wheaties, for example, in preference to the products of Kellogg’s, I hope he chokes on them.”

– Leo Burnett                       

 

It’s 53 years since legendary, and oft-quoted, adman Leo Burnett typed the below memo titled ‘Scratching the back of the hand that feeds you’. AdAge is reporting that the agency bearing his name sent it out a few days ago as a reminder to staff on the principles of loyalty to clients.

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Leo Burnett memo

Ad association adds ad man

The Australian Association of National Advertisers (AANA) has appointed Mike Connaghan, CEO of STW Group, to its board of directors.

I was thrilled to be asked, honoured to accept and really looking forward to working with such an esteemed board and influential organisation, said Connaghan.

Connaghan has formerly worked for Clemenger BBDO, Singleton and JWT.

“Mike Connaghan and STW have been active supporters of AANA, hosting a key industry leaders forum on advertising and the economy recently,” said Scott McClellan, AANA CEO. “He will bring a unique supplier-side perspective to the management of important industry issues.”

Other board members include:
Name Position Company
Joe Talcott Group marketing director News Ltd
Mark Buckman Chief marketing officer Commonwealth Bank
Rebecca Boustead Senior manager, corporate communications and regulatory affairs Kellogg Australia
James Tait Corporate affairs director Lion Nathan Australia
Sarah Gibbons External affairs manager Mars Australia
Ian Alwill Director, group marketing and communications Nestle Australia
John Sintras CEO Starcom MediaVest Group Australia
Matthew Hall Partner SWAAB Attorneys
Amanda Johnston-Pell Executive director, brands and marketing group, Telstra strategic marketing Telstra
Peter Webster Divisional manager, national marketing Toyota Motor Corporation Australia