Weekly Podcast: Interview with Mark McCrindle

by Marketing ON 25 September 2009

Welcome to the fifth edition of The Marketing Manifest – the official podcast of Marketing magazine. Our new-look weekly podcast breaks beyond the digital boundaries into broader marketing issues. Well still be discussing digital from time to time, but well also be covering a lot more.

Host David Campbell chats with Mark McCrindle, principal of McCrindle Research, about consumer segmentation, psychographics and how to ensure marketers dont lose sight of bigger picture opportunities when targeting consumers.

iMedia interview: Mark McCrindle, social researcher, McCrindle Research

by Marketing ON 2 October 2008

Now that the dust has settled on the iMedia Brand Summit, and the
shenanigans of two days in the Blue Mountains are bleary-eyed memories,
we can officially bring you our series of exclusive video interviews
with delegates and speakers alike.

During the two days of the summit, marketingmag.com.au and Viocorp,
Australias leading internet broadcasting company, came together to
record 14 video interviews with some of Australias leading marketers,
researchers, agencies and technology providers.

Snack on this video and the others listed in the Related Articles
in the right-hand sidebar, and then tuck into the comments section for
dessert and tell us what you think of the interviewees answers.

See the complete list of exclusive iMedia Brand Summit video interviews.

What do you think?

Are you using demographic or psychographic profiling in your
marketing? Is it helping you to target your customer more effectively?

If you only had 15 minutes to live, what would you do in that time?

iMedia Brand Summit exclusive video interviews

by Marketing ON 18 September 2008

When you get the chance to attend an event like the iMedia Brand Summit, you need to grab it with both hands, and that was true of everyone that has spent the last three days in the Blue Mountains. But for all those that came along for the ride, there are many more who couldnt attend, and theres nothing marketingmag.com.au hates more than marketers feeling left out.

Thats why we partnered up with the iMedia Brand Summit and the talented and endlessly entertaining guys at Viocorp to bring some of the Blue Mountains marketing gold down to marketers across Australia. Over the next couple of weeks well be showcasing some of the keynote presentations from the event, with commentary and posts from the presenters. Well also be bringing you loads of great short video interviews from speakers and delegates, with the help of Viocorps video wizardry.

On Monday, youll get a chance to read all about how Twitter brought an added dimension to the summit proceedings, so drop by then and get ready to feel included again!

The unofficial tag line for the summit was fun but focussed and the teaser video that went out before the summit is a good example of what happens when marketers get together. So as well as asking the speakers and delegates questions about the marketing insights being discussed at the summit, we also threw in a curve ball. So get ready to hear some of Australias top marketing minds answer the the burning question:

Somewhere deep underground in Europe protons are being smashed together to create black holes. A black hole has opened and youve got 15 minutes left before you get sucked into the void – what do you do?

Stay tuned for the results and more great content from the iMedia Brand Summit.