Interactive marketing services company Acxiom Corporation has announced the appointment of Warren Billington as CEO of Acxiom Australia and New Zealand.
Billington will oversee all aspects of Acxiom’s operations in the two countries, including the development of all growth opportunities and strategic initiatives across the region.
Billington has more than 20 years experience in business and consumer marketing for leading global organisations. He co-founded and managed mobile communications agency, 5th Finger International, both in Sydney and New York, taking the business from start-up to being a major provider of creative and strategic mobile communication solutions.
“Warren combines a wealth of experience in business and consumer marketing with strategic and operational skills in a field that is marketing and technology driven. We believe his expertise in Acxiom’s traditional space of the provision of marketing solutions plus his successful track record in developing multichannel, interactive marketing initiatives make him the ideal choice to drive our future growth potential in the Australian and New Zealand market,” Acxiom Corporation’s chief operating officer, John Adams, said.
In his previous role for Red Sheriff, Billington was responsible for the management and development of sales across Australia and South Asia.
Billington formerly worked for interactive marketing services businesses such as Claritas in Europe and as a general manager for Pacific Micromarketing in Australia.
MPG Australia has announced that it will enter a licensing agreement with Pacific Micromarketing to utilise its Generation 3 geographical targeting and analysis tool.
Pacific Micromarketing is a consumer insight, segmentation and marketing analysis company that provides tools to analyse consumers, markets, market potential and resource allocation.
MPG managing director Kristian Barnes said the agreement will strengthen MPG’s position as one of the leading direct response agencies in Australia.
“Our client’s requirements in direct response services have been steadily increasing. Clients expect us to provide them with an integrated data and direct strategy covering geographical analysis, insights into customer behaviour and detailed ROI evaluation. By introducing Pacific Micromarketing’s Micromarketer Generation 3 software in-house, we’ll be able to improve our strategic capabilities, channel planning and analytics to deliver improved ROI for our clients,” stressed Barnes.
MPG indicated that it would use the tool for below-the-line strategic channel planning and post analysis, and use insights to develop creative messaging and to check geographical coverage of above the line media.
The organisation is a joint venture between the Mitchell Communication Group and Havas communications consulting.