Louis Vuitton accused of endorsing sexual slavery in latest ad

European fashion house Louis Vuitton has been accused of promoting prostitution after its models, including Cara Delevingne and Georgia Jagger, daughter of legendary Rolling Stones rocker Mick, stroll about the Paris streets.

“It is an extremely shocking representation of women,” says Dominique Attias, a leading lawyer who signed a letter in the left-wing daily Liberation.

Politicians, intellectuals and feminists have all attacked Louis Vuitton for using advertising to promote a form of prostitution chic, leaving US fashion mogul Marc Jacobs, the artistic director at Louis Vuitton to explain the motives.

Other signatories included Chantal Jouanno, a former centre-right minister, Laurence Rossignol, a Socialist senator, and the Scelles Foundation Against Sexual Exploitation.

An accusation that Louis Vuitton has “portrayed women’s bodies as an object and prostitution as something that is playful and enjoyable” has also been thrown by Attias.

“This is very damaging because we are trying to fight the idea, to which some young women in France subscribe, that prostitution is banal and just a way of getting money to buy clothes,” she says.

While Louis Vuitton state that they never authorised the video, with it instead being made for Love, the British fashion magazine edited by Katie Grand, a stylist and a consultant for Louis Vuitton, further spotlight has come on the brand after it was revealed that Jacobs stars as a pornography baron in the R-rated feature film Disconnect.

The letter in Liberation suggests that the fashion industry as a whole is seeking to make prostitution appear glamorous.

“What indecency, what ignorance, what indifference to play with the fantasy of chic pornography: the social condition of the immense majority of people who prostitute themselves is in no way enviable, and in no way happy,” it states.

 

Over the hump …

Just one clip for you in todays Over the Hump, but its gold.

Diesel are a brand well-known for their happiness to stand out fromt he crowd and their irreverent take on advertising.

But there most recent promotion for their upcoming 3oth Anniversary pushes all the boundaries.

Its a brilliant piece of viral goodness, mainly because it is such a remarkable idea, executed so well, and of course because of its sexual nature.

So check out the clip below and see what you think.

Its officially SFW, but that really depends on your boss sense of humour!

ADMA distances itself from pornographic mailshot

And who says DM isnt sexy?

CEO of the Australian Direct Marketing Association (ADMA), Mr Rob Edwards, said recently that ADMA in no way endorses a pornographic catalogue that has been mailed to a large number of consumers.

“We do not endorse this material, to the contrary it is extremely offensive and we will be doing our utmost to protect ADMA’s strong brand by taking appropriate legal action against the publishers,” Mr Edwards said.

“Further, we have referred the material to the relevant authorities, including the Classification Board, and we would hope that they take urgent and appropriate action.”

The National Classification Code under the Federal Classification (Publications, Films and Computer Games) Act 1995 contains the general principles which form the basis of the Classification Guidelines and states the following.

“Classification decisions are to give effect, as far as possible, to the following principles:

  • (a) adults should be able to read, hear and see what they want;

  • (b) minors should be protected from material likely to harm or disturb them;

  • (c) everyone should be protected from exposure to unsolicited material that they find offensive;

  • (d) the need to take account of community concerns about:

  •                (i) depictions that condone or incite violence, particularly sexual violence; and

  •                (ii) the portrayal of persons in a demeaning manner.”

“The unsolicited catalogue in question has not been produced by an ADMA member. It is not endorsed by ADMA and it is totally irresponsible marketing,” Mr Edwards said.

“Ultimately the Classification Board may decide just how offensive this catalogue is but in ADMA’s view this kind of unsolicited material is totally unacceptable.”