Tag Archives: three

Virgin leads mobile providers report card

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Mobile phone providers’ customer satisfaction has increased to new levels, according to a report from Roy Morgan.

The overall industry satisfaction has increased 2.9% since August 2009 to reach its highest level so far (67.9%).

Virgin now tops the list with 77.2% of customers satisfied, while the majority of mobile phone providers showed improvement.

Of the five major mobile phone market players, Virgin, Vodafone (73.2%) and 3 (76.1%) have improved the most, increasing their lead over Optus and Telstra.

Market leader Telstra reported the lowest customer satisfaction of all the major players (61.3%), falling behind rival Optus (70.2%).

“The gap that has now opened up between the best performers and Telstra must place considerable pressure on the company to increase its customer satisfaction level,” said Norman Morris, industry communications director at Roy Morgan Research.

Live TV app opens ads to iPhone

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An application for the iPhone is being developed that will allow users to live stream cricket matches, giving advertisers a potential opportunity to reach them.

Mobile marketing technology company 2ergo has been commissioned by Vodafone Hutchison Australia to develop the Cricket LIVE iPhone application, which will provide Australian users on the 3 and Vodafone networks with live streaming on their iPhone the 2009/10 cricket season – including international test matches, one day internationals and Twenty20 internationals.

Viewers can share footage with friends via email, Facebook and Twitter through the paid app.

The multi-layered app can support and identify numerous user interface presentation layers, different services delivery and different charging constructs, all in an access controlled manner.

“The Cricket LIVE iPhone application is set to change the way consumers engage with mobile technology and illustrates the potential for smartphone technology to revolutionise the way in which consumers access information on the move,” said Adam Ward, 2ergo’s general manager, Australia.

“The paid-for application enables VHA to deliver superior mobile content directly to its customers who in turn benefit from up-to-the minute content that can be quickly and easily shared with friends.”