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The roll call for Super Bowl ad slots has been finalised, and doesn’t disappoint with a who’s who of American pop culture including Jerry Seinfeld, Jay Leno, Matthew Broderick, The Pussycat Dolls, supermodel Adriana Lima, Donald Trump and David Beckham.

Super Bowl 2012’s commercial break entertainment will be characterised by dogs, almost 20 separate car-related ads and first-time showings from auto brands Acura and Lexus. Also making an appearance is tax-prep software 2nd Story, real estate giant Century 21, yogurt maker Dannon and retail clothing chain H&M.

Old stalwarts Coca-Cola, Anheuser-Busch, CareerBuilder, E*Trade, Go Daddy, Mars and Volkswagen are reported to have booked spots for the big game also.

The game’s exclusive beer advertiser, Anheuser-Busch, is dedicating the first two of its six Super Bowl ads to Bud Light Platinum, a new higher alcohol line extension aimed at younger, urban drinkers who have abandoned beer for spirits, according to AdAge.

Coke is bringing back the polar bears and taking a contextual approach this year, deciding which ad to run in its second-quarter slot once it sees which team is winning.

The pre-released videos below include full ads, teaser spots for what will be 30 second ads, and extended versions, such as the Star Wars dog choir which will not even be in Volkswagen’s ad (The actual ad is top secret, with the company under pressure to outdo it’s wildly popular ‘The Force’ from last year).

Ed’s note: In a first for Marketing this edition of the Top10 features 13 items (It’s best not to over-think these things).

 

Acura

Agency: rp&, Los Angeles

This extended version of Acura’s 60-second spot features Jerry Seinfeld and a cameo by Jay Leno. Seinfeld is trumped by Leno at the last minute, in his attempts to bribe a man who’s ahead of him on the waiting list for an Acura NSX.

 

Audi

Agency: Red Tettemer + Partners, Philadelphia

This teaser spot introduces a 30-second ad for real estate giant Century 21 that will air in the third quarter. Starring Donald Trump, Deion Sanders and Apolo Ohno, it will sing praises to the skill of Century 21’s agents.

 

Century 21

Agency: Red Tettemer + Partners, Philadelphia

This teaser spot introduces a 30-second ad for real estate giant Century 21 that will air in the third quarter. Starring Donald Trump, Deion Sanders and Apolo Ohno, it will sing praises to the skill of Century 21’s agents.

 

Coca-Cola

Agency: Wieden + Kennedy, Portland, Oregon

The first Coca-Cola ad of the night, featuring two polar bears barracking for opposing teams, is reported to be airing in the first quarter. It will be followed by one of two different 60-second commercials in the second quarter, depending on which team has the upper hand.

 

Doritos

Agency: None (consumer-generated)

Doritos’ ad was taken from the top-voted out of five finalists in the brand’s ‘Crash the Super Bowl’ contest.

 

General Motors

Agency: Goodby, Silverstein & Partners, San Francisco, and Fallon, Minneapolis
The above ad preview for the Chevy Camaro will accompany another spot for the Cadillac ATS sport sedan.

 

Go Daddy

And:

Agency: In-house

Go Daddy has a very clear target market. Two 30-second ads are expected to run, one starring a naked woman being painted with body paint (which concludes by directing viewers to the uncensored online version) and the other starring the Pussycat Dolls. The messaging promotes .co domains.

 

H&M

Agency: In-house

Apparently women are still the underwear purchasers in American relationships. Starring David Beckham and his Bodywear collection for H&M, this commercial is expected to air during the second quarter.

 

Honda

Agency: RPA, Santa Monica, California

At 2:25, the extended version of Honda’s 60-second ad for the fourth quarter is rather long. The ad stars Honda’s CR-V compact crossover and Matthew Broderick as Ferris Bueller.

 

Samsung

Agency: 72andsunny, Los Angeles

This teaser spot for the tech company’s Super Bowl spot seeks to introduce the phrase ‘You’ve been Samsunged!’ into the public’s vocabulary. Two spots are reported to be booked, one plugging the Galaxy S II and the other knocking Apple’s iPhone.

 

Skechers

Agency: Siltanen & Partners, El Segundo, California

Skechers have dropped Kim Kardashian for a dog. The 30-second spot puts a French bulldog in sneakers to outrun some greyhounds at a dog track.

 

Toyota

Agency: Saatchi & Saatchi, Los Angeles

Toyota is running two 30-second slots for the 2012 Camry. They feature a reinvention theme, developing the concept by showing improved versions of people and things, such as ‘the reinvented police officer – he’s also a masseuse’.

 

Volkswagon

Agency: Deutsch, Los Angeles

This teaser spot features a canine chorus in follow-up to Volkswagen’s runaway 2011 Super Bowl success, ‘The Force’. The actual 60-second ad will not feature the canine chorus, but will be dog-themed to promote the 2012 Beetle.

 

Sources: AdWeek, AdvertisingAge, YouTube