KFC has landed itself in trouble with one of its TVCs for its ‘Cricket Survival Guide’ campaign being labelled racist in the US.
It depicts ‘Mick’ the Australian surrounded by dancing, rowdy West Indies fans, with whom he shares a bucket of fried chicken to bring them under control.
Media in the US accuse the campaign of continuing a stereotype that African Americans can be placated with fried chicken.
KFC Australia released a statement stating that the ad had been misinterpreted by a segment of people in the US.
“It is a light-hearted reference to the West Indian cricket team. The ad was reproduced online in the US without KFC’s permission, where we are told a culturally based stereotype exists, leading to the incorrect assertion of racism.
“We unequivocally condemn discrimination of any type and have a proud history as one of the worlds leading employers for diversity,” the statement read.