Tag Archives: whybin

Whos leaving the zoo? Leadership change at Tequila

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Des Speakman, the CEO of WhybinTBWATequila, has announced that the agency’s managing director, Tim Knight, is stepping down from his position to pursue ‘other opportunities within the industry’.

“Tim has done a great job and he leaves us with a strong, well integrated Tequila that benefits from an enhanced reputation in the market place. I take this opportunity to thank him for his commitment and to wish him every success in the future,” said Speakman.

“Its been a whirlwind 3.5 years with great memories,” explained Knight, “Both Tequila and WhybinTBWA as a whole have gone from strength to strength during this time. And, the industry has changed dramatically, creating opportunities that Im now keen to pursue.”

Charles Clapshaw has been appointed managing director of Tequila DigitalAustralia. Clapshaw was the national head of digital at The Furnace and he will join Tequila in early August 2009.

“Leading Tequila Digital is an ambition realised. Its a reunion with old friends as well as the opportunity to innovate with some of the most creative brains in the industry. Cant wait to hit the ground running. Let’s go!” exclaimed Clapshaw.

New Nissan campaign mixes direct mail with AR

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WhybinTBWATEQUILA has released a campaign for automotive giant Nissan, combing direct mail and augmented reality (AR) for the launch of the companys new 370Z.

To celebrate the 40th anniversary of Nissan’s Z range the agency has sent a steering wheel via the post, inviting existing and potential customers to take the 370Z for a virtual ‘3D spin’ using the relative new AR technology that allows the user to hold the wheel up to a webcam (or some mobile handsets) and see a 3D model of the 370Z appear on their screen.

“There is nothing unusual about directing audiences to a website from a direct mail pack. ‘Take the Wheel’, however, takes it a step beyond, integrating the two channels to provide a bigger, more involving customer experience. The user is invited to participate in a ‘virtual’ sense before making a decision to book a ‘real-world’ test drive,” said Tim Knight, managing director of TEQUILA Australia.

The technology means that when users turn the steering wheel, the 370Z turns, and can operate the driving light.

The agency believes that linking direct mail with the latest digital technologies offers Nissan customers a ‘new, fun and different way to virtually experience the 370Z’.

Users who haven’t received the wheel can download and print a page with the AR code from the Nissan website.

“Not only with the 370Z but with all Nissan products, everyone at Nissan, along with our Agency partners, are focussed on making our campaigns as integrated, innovative and hard-working as possible. The 370Z is a marquee car for us and this is a marquee campaign,” said Damon Paull, Nissan Australia product and marketing manager.

Child abuse awareness campaign wins award

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A controversial radio ad for Adults Surviving Child Abuse (ASCA), has won the 2009 Gold Siren award for best radio ad of the year.

ASCA is a national organisation that works to improve the lives of adult survivors of child abuse throughout Australia.

The ad called ‘21st Birthday, which also won a Silver Siren for the single advertisement category, was announced as winner of the industry’s annual award for creative excellence in radio advertising, and will be automatically entered into the Cannes Radio Lions to be held next month at the Cannes Advertising Festival.

Judge, Emma Hill, group creative director Clemenger BBDO believes that the winner was the stand out ad in terms of making you stay, listening and feel something, even though that something was ‘incredibly uncomfortable’.

“So many radio ads just wash over you and are easy to ignore. This one wasn’t. It’s hard hitting yes, but I think it gets the message across that child abuse is very difficult to move on from and that victims need a lot of love and support to do so,” Hill.

One of three in the ASCA campaign, has been termed controversial because of its use of humour to promote awareness about child abuse, and the accompanying television campaign has been heavily criticised for being insensitive to viewers.

“The three radio ads, the radio component of ASCA’s national campaign are sharp and punchy and like the rest of the campaign, confront the long-term legacy of child abuse head on. They highlight the horror of emotional, sexual and physical abuse intentionally utilising both male and female perpetrators and victims. We are thrilled with their impact – they are spearheading real change,” explains Dr Cathy Kezelman, ASCA chair.

The ad ‘Rugby’, also part of the ASCA campaign, won a Silver Siren Award for the 2009 craft category winner.

“Most public service commercials try to tug at the heart strings, or shock with graphic imagery. We figured people tune out to that kind of approach. A lot of people think victims of childhood abuse should just get over it and we wanted to show they can’t,” says Steve Dodds from Whybin TBWA.

List of 2009 Siren Award winners:

Siren Awards 2009 Overall Category Winner (Gold Trophy)

Agency: Whybin TBWA, Sydney
Writer: Steve Dodds
Client: Adults Surviving Child Abuse (ASCA)
Commercial Title: 21st Birthday

Siren Awards 2009 Single Category Winner (Silver Trophy)

Agency: Whybin TBWA, Sydney
Writer: Steve Dodds
Client: Adults Surviving Child Abuse (ASCA)
Commercial Title: 21st Birthday

Siren Awards 2009 Campaign Category Winner (Silver Trophy)

Agency: The Brand Agency, Perth
Writer: Kurt Beaudoin and Josh Edge
Client: Perth Zoo
Campaign Title: Find Your Animal

Siren Awards 2009 Craft Category Winner (Silver Trophy)

Agency: Whybin TBWA, Sydney
Sound Engineer: Beau Silvester
Creative Director: Garry Horner and Matt Kemsley
Client: Adults Surviving Child Abuse (ASCA)
Campaign Title: Rugby

Technology Evolved campaign launched by Visa

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Visa has launched its ‘Technology Evolved’ campaign, which aims to promote the benefits of its Visa Debit cards for online, telephone and international transactions.

The campaign, created by Whybin TBWA Tequila, is Visa’s first new marketing campaign for Australia since it awarded its global advertising account to TBWA Worldwide last year.

Chris Clark, Visa’s general manager for Australia and New Zealand, says the campaign reflects what the company sees as increasing popularity of Visa Debit cards in a challenging economic climate, as consumers focused on better ways to manage their money.

“Our research shows that Australian consumers today want more control over how they spend their money, and they want to be able to access their own money for online, telephone and overseas transactions,” explains Clark.

The campaign, with the catch line ‘More people go with Visa Debit’, promotes Visa’s Debit offering consumers ‘pay now’ alternative to cash, cheques and EFTPOS, and will utilise television, online, cinema, print and out of home advertising.

Murano gets the Whybin/TBWA treatment

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As the Auto industry reels from mass layoffs and falling stock prices, some companies are making the best of the situation, by pushing existing popular models.

WhybinTBWA Melbourne and Nissan Australia have launched the next-generation Nissan Murano with a TVC and follow-up campaign that aims to speak to professionals and ‘confident urban achievers who lead active, full lives’.

The campaign hopes to position the Nissan Murano as a way to stay ahead in a world that has changed dramatically.

“We (aimed to) showcase the Nissan Murano’s most stylish and innovative features amid a background of special effects, to position it as a vehicle for passionate and spirited urban dwellers who want to stay ahead of the game,” explains WhybinTBWA Melbourne managing director, Andrew Scott.

Nissan product marketing manager, Damon Paull, says “We’re delighted with how WhybinTBWA has been able to capture and communicate the very essence of Murano with such impact.”

WhybinTBWA Melbourne has had a successful 13-year partnership with Nissan and the new TVC will run with print and outdoor, direct mail and online support.