With the union between the brands announced today, a range of new Yahoo!7 services and premium content will be available to the millions of Australians who own Samsung  smartphones, tablets, smart TVs, home theatre systems, and Blu-ray players.

To strengthen the union, Yahoo!7 will launch its leading Plus7 catch-up TV service as an application on a number of Samsung mobile devices, including compatible Galaxy smartphones and tablets through the Samsung Apps store.

This is seen as a first for a Plus7 app, as it marks its maiden tour on any mobile device or tablet, joining Yahoo!7’s Fango, 7News and TV Guide in Samsung Apps.

Joshua Martin, head of strategic integration, Yahoo!7, explains: “This partnership represents a significant integrated content distribution, technology and commercial deal that allows Samsung and Yahoo!7 to deliver more of what Australians want.”

The ability for users to be able to watch content whenever and whenever, plus increased advertising opportunities is the main advantage of the partnership, as Kurt Burnett, chief sales and digital officer Seven Network tells: “We’re excited about the opportunity this will give to not only consumers of our content but also our advertising partners.”

Arno Lenior, marketing director, corporate, Samsung Electronics Australia, agrees saying, “We are committed to offering Australian consumers access to a range of exciting and engaging content so that they get the most from their devices and an exceptional entertainment experience”.