Social TV app zeebox has teamed with Foxtel to bring the pay TV provider’s content into its interface.

The ‘companion app’ will integrate Foxtel content into its current platform making second screen experiences available from today for many of Foxtel’s channels.

Foxtel will also launch an enhanced version of its Foxtel TV Guide which brings zeebox powered features into the app later this year.

Foxtel’s general manager of emerging platforms, Kym Niblock says multi screening has quickly become the new normal for today’s media savvy, connected viewers. “Our agreement with zeebox recognises this and brings together our successful TV Guide App with the social and content features customers expect when interacting with their favourite brands and channels.

“We’re excited… and look forward to bringing many more devices and features online in 2013.”

zeebox hopes to become the the standard for universal social TV apps, Australian CEO of the company, Craig Blair says. “We are delighted that Foxtel is embracing our open industry model and look forward to announcing more Channel partnership agreements in the coming months.”

zeebox was adopted quickly after launching in Australia in November 2012, capturing 100,000 downloads in the first two weeks. The app enables consumers to get more information on their favourite shows, connect with friends and celebrities and buy the products seen on TV.

Foxtel has two apps – its TV Guide App and the Foxtel Go App, which lets customers watch live Foxtel channels and catch up TV on compatible iPad and iPhone as part of their subscription.

zeebox will become the first second screen app in Australia to include key Foxtel channels in its line-up, with more channels to be added throughout the coming monts. The app will let users remote control and remote record their favourite shows using the zeebox app on Foxtel iQ set-top boxes.

Advertisers will also be able to engage second screen audiences on Foxtel channels. Through ‘Spot Synch’, advertisers can engage viewers with second screen experiences synchronised real time with their TV ads.