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Could we achieve net zero on content pollution?June 9, 2026
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By Jacqueline Burns Artificial intelligence has dramatically lowered the cost of producing content. It has not lowered the importance of judgement, emotional intelligence, strategic thinking, editorial discipline or numerous ...
By Veronika Birnkammer Consumers no longer experience brands in a straight line. They move from social media to websites, mobile apps, in-store screens and loyalty platforms without thinking twice, and ...
By Jacqueline Burns Fake news. It remains one of the most discussed and contested topics in modern media and public discourse. The problem, however, is that the phrase itself has ...
By Jacqueline Burns One of the most significant shifts in modern marketing and communications is that design is no longer confined to creative or marketing teams. Canva, Adobe Express and ...
By Isla Haddad Trade shows can take up a big chunk of your marketing budget, not to mention your time and energy. For many businesses, the content side of an ...
By Paul North Every marketer has experienced some version of this meeting. A short-form video is ready to go live. Someone in the room loves the hook, someone else thinks ...
By Joyce Wang Expectations around business events are evolving. Yet one source of truth prevails in 2026: in-person engagement remains a central focus for organisations looking to build influence and ...
By Jessica Baider For years, the creator economy has revolved around influence. But influence, as we once understood it, no longer tells the full story. We’ve moved from a world ...
By Lucinda Starr What is AI saying about your brand? While it’s impossible to fully control what Claude and ChatGPT say, you can play a key role in shaping the ...
By Xavier Muhlebach I’ve sat in a lot of rooms where someone pitches a ‘big idea’. Usually it’s a format. Sometimes it’s a title. Occasionally it’s a deck with a ...
By Phoebe Saintilan-Stocks For a long time, the traditional model for media companies was simple: capture attention, convert it, build an audience, package the content and sell the ads. But ...
By Prithi Dey It’s been nearly seven years since I started my podcast journey at Spotify and I can honestly say that 2026 feels like the era of video disruption. ...
By Vikki Maver AI-generated copy and content is getting convincing. Too convincing. Emotive words and phrases? Tick. Balanced and methodical sentence structures? Tick. Catchy headlines and CTAs? Tick… and tick. ...
By Martin Harkin Marketing teams are facing more uncertainty and pressure than ever before. They are contemplating how in the world to balance exploding content demand with higher performance reporting, ...
