OPINION
Working with influencers to promote your brand should be a simple proposition: influencers are keen to promote great products....
Authorization
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OPINION
2022 will be a critical year for marketers. Digital and eCommerce are accelerating, and Google’s 2023 plan to end support f....
FEATURE
Melbourne based women’s health startup Ovira has quickly amassed over a million TikTok followers. The period pain relief bu....
BY Liv Croagh
NEWS
As plant-based lifestyles become more common, fast food chains have had to work quickly to catch-up. From KFC to McDonald’s....
BY Liv Croagh
FEATURE
With the rise of the eco and ethically-mindful generation, consumers are scrutinising retailers more than ever before. Billy ....
FEATURE
Logos are important. They’re the cornerstone of a business and the first thing that potential customers see. So, what logos....
BY Liv Croagh
NEWS
A French TikTok star has become the unlikely face of Gucci’s latest campaign. The 21-year old train enthusiast has garnered....
BY Liv Croagh
OPINION
Over the past few years, video has become the breakout star of the marketing world. Buoyed by the growth of short-form video ....
NEWS
Food delivery service Uber Eats has been a major partner of the Australian Open since 2019. Each tournament, the app launches....
BY Liv Croagh
NEWS
Melbourne coffee company St. Ali has been forced to apologise after a marketing misstep. The business sent an SMS to its VIP ....
BY Liv Croagh
SPONSORED
National Optical Care (NOC) has expanded its portfolio, adding several optometry practices to the business throughout 2021. E....
BY Liv Croagh
FEATURE
Already passed in Norway, the UK is now considering fining influencers if they don’t disclose editing. In a move to combat ....
BY Liv Croagh
NEWS
In a bid to draw attention to a more sustainable future, adidas has debuted a tennis court in the middle of the ocean. Featur....
BY Liv Croagh
NEWS
The wins kept coming for TikTok in 2021. The social media platform became the world’s most visited website, knocking Google....
BY Liv Croagh
NEWS
Big Macs might be the famous menu item, but McDonald’s is serving up something different. The fast food giant has teamed up....
BY Liv Croagh
FEATURE
To say the digital advertising landscape has changed over the last year is an understatement. As more players make moves to a....
NEWS
Podcast host and influencer Abbie Chatfield is making the leap to radio. The reality TV star is set to host the weeknight 7-9....
BY Liv Croagh
FEATURE
If there’s an early buzzword for 2022 it should be NFT. Becoming part of the dialogue for “bitcoin bros” and alike in 2....
BY Liv Croagh
FEATURE
Is the newly launched ‘metaverse’ here for the long term? Georgia Brammer considers if we will all become part of Mark Zu....
OPINION
There is no two ways about it – we are all pitching, promoting and selling in some way shape or form. For marketing folk, i....
BY Sue Parker
