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Data is valuable. It's intel, it's knowledge, it's power. But the willingness of the public to tell the truth in surveys is i....
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NEWS
New data from audience insights body EMMA finds that 85% of the population reads digital news media; NewsMediaWorks CEO finds....
BY Josh Loh
OPINION
As customer experience progresses as an increasingly vital priority of the modern-day business, Jason Mallia walks through t....
INTERVIEW
There’s content, and then there’s this. Grant Munro tells Marketing how Shutterstock Custom is cutting the corporate crap....
BY Josh Loh
NEWS
Personalised shopping experiences are among the highest priorities for Australians when making purchasing decisions, says the....
BY Josh Loh
OPINION
Has your marketing team been rushing to pump out a loosely relevant piece of Valentine's material? Justin Cannon and Cat Pre....
NEWS
After months of preparation, Marketing is ecstatic to announce the launch of MarCast, our new podcast series.
Each epis....
OPINION
The chatter has been all but deafening on how marketers should be approaching the arriving generations. In fact, Mark Randal....
FEATURE
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’ used multiple times in keynot....
NEWS
More than 120 CMOs, CDOs and CX leaders will attend the 2019 CXO Leaders Summit at the Melbourne Convention Centre today.
....
OPINION
In response to Google's whopping fine, Sebastian Kummel has some data compliance and consent lessons for Australian marketers....
SPONSORED
With the year ramping up into full swing, February is a good time to take stock of how to raise the bar on your digital strat....
NEWS
East 9th Brewing's Doss Blockos brand has been named as the exclusive beer partner for the Virgin Australia Melbourne Fashion....
BY Ben Ice
NEWS
Marketing is pleased to announce the release of The Truth Issue, our first print edition for 2019.
It is now reaching subs....
SPONSORED
Focus groups are the best way to get to know consumers – their fears, concerns, needs and motivations – firsthand. Ellen ....
NEWS
Under new German orders, Facebook will need to obtain consent before combining user data from across its platforms.
The or....
BY Ben Ice
OPINION
If you're trying to improve your brands and products, you may be moving in the wrong direction. Dane Smith says it's time to ....
NEWS
Australia's trust in institutions and businesses is on the rise, but we've still got some pretty big trust issues.
Alongsi....
BY Ben Ice
OPINION
Customers want products that make them feel autonomous yet connected. Dr Janneke Blijlevens explores how brands can find the ....
NEWS
Mohit Bhargava, general manager of sales and marketing at Village Entertainment and Topgolf Australia will depart after seven....
BY Ben Ice