Change Makers
Change Makers
By Saskia Veronique Gen Z is an inclusive generation and so it’s no wonder they can smell performative marketing a mile off. When it comes to representing people with disabilities, 49 percent of Australians can’t ...
By Evie Preston Every brand marketer in 2026 is suffering from a collective case of algorithmic whiplash. Whether you are selling consumer goods, enterprise software or electronic music, the pressure is identical: optimise for the ...
By Anthony Lam Due to its relatively nonexistent barrier to entry, social media has been the default answer to almost every communications challenge. Need to raise awareness? Launch a social campaign. Need engagement? Post more ...
By Red Surtida For years, content marketing has been an attention game. Publish, optimise, measure clicks and hope something sticks. In an environment that rewards volume and visibility, that approach made sense. It no longer ...
By Liz Croughan For two decades, social platforms have been building the most successful attention-capture machines in the history of media. This March, 12 jurors in Los Angeles decided those machines had crossed a line. ...
By Shannon O’Meara If anything defines our humanity, it is a deep-seated need to seek out authenticity. For me, the one hard and fast entry in my storyteller’s rulebook is: it all begins with something ...
By Jacqueline Burns One of the most significant shifts in modern marketing and communications is that design is no longer confined to creative or marketing teams. Canva, Adobe Express and generative AI have fundamentally changed ...
By Isla Haddad Trade shows can take up a big chunk of your marketing budget, not to mention your time and energy. For many businesses, the content side of an event rarely gets the same ...
By Joyce Wang Expectations around business events are evolving. Yet one source of truth prevails in 2026: in-person engagement remains a central focus for organisations looking to build influence and drive business value. Over three ...
By Jessica Baider For years, the creator economy has revolved around influence. But influence, as we once understood it, no longer tells the full story. We’ve moved from a world where creators were measured primarily ...
By Lucinda Starr What is AI saying about your brand? While it’s impossible to fully control what Claude and ChatGPT say, you can play a key role in shaping the narrative. But most brands haven’t ...
By Phoebe Saintilan-Stocks For a long time, the traditional model for media companies was simple: capture attention, convert it, build an audience, package the content and sell the ads. But over the past 12 months, ...
By Prithi Dey It’s been nearly seven years since I started my podcast journey at Spotify and I can honestly say that 2026 feels like the era of video disruption. I say disruption in a ...
