“If Thomas Edison had used a focus group he would have just invented a bigger candle.”

– The Brand Show episode ‘The Science of Branding’

Each weekday in May we’ll bring you a niche, alternative or emerging advertising option that perhaps won’t appear on your research and data reports but highlights opportunities that can add reach, impact and value to your marketing and advertising mix. Your emerging ad option for 31 May is:

Mining media

The fastest growing, most robust and often controversial sector of the Australian economy is mining. This growth is also reflected in the media industry with a range of magazines and websites launched to reach professionals within this influential and lucrative market. Shaft Magazine is a newly launched monthly title which is distributed within airports, newsagents and mining camps in key locations Australia-wide.

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