BluArc Group has launched new full-service digital agency, ArdentDigital, as a spin-off to existing agency BluArc, with the new agency taking some of the largest clients. It is believed ArdentDigital will focus on this higher end of the market while BluArc will continue to service the mid-market.

On the decision to create the spin-off, ArdentDigital’s commercial director Ben Eames told Marketing in a statement: “ArdentDigital was created in response to feedback from our national and international clients as well as market demands. ArdentDigital will leverage its depth and experience in complex web development with stronger creative and UX services.”

With offices in Sydney, Melbourne and Shanghai, ArdentDigital opens its doors with a client portfolio including Virgin Mobile Australia, Westpac, Colliers International and Freedom Furniture.

Meanwhile, the Group’s other agency, BlueArc, will continue to offer its broad range of digital technology services with a focus on web content management, ecommerce and mobile solutions to the Australian market.