Yarra Valley Water has just launched a video for its ‘Choose Tap’ program that takes the mickey out of bottled water products with a spoof retail store called Dupè.

The video has been viewed over 41,000 times on YouTube since its launch on Saturday. The Dupè video is a part of Yarra Valley Water’s Choose Tap program, which promotes the use of drinking water instead of bottled water.

The campaign was created in conjunction with Ogilvy and is centred on the fictional Dupè pop up store which sells a variety of products such as ‘warm feelings’, ‘fresh air’ and ‘vintage compliments from Nanna’ for incredibly high prices.

http://youtu.be/q3oAv0BjtN4