The Advertising Institute of Australia and Australian Marketing Institute are merging.

The Advertising Institute of Australia (AIA) has ceased independent operations to become a part of the Australia Marketing Institute (AMI).

According to a press release, the amalgamation comes after the AIA Board recognised, due to the industry’s transforming landscape, it was in the AIA’s best interest to join a larger, stronger and more diversified marketing industry association.

The AIA board decided that the AMI was the most appropriate organisation with which to partner, being not only the peak marketing industry association in Australia but also the most aligned with the goals and undertakings of the AIA.

“AIA has been an influential champion of the advertising industry in Australia in its over 90 year history, pioneering, impactful education, awards and research initiatives that have helped nurture and develop talent in Australia,” said Andrew Thornton, chair of AMI.

“However, as industry association consolidation becomes inevitable in today’s rapidly evolving market, a larger organisation like AMI is well placed to continue to provide the marketing industry support that AIA has delivered over many years.”

Lee Tonitto, CEO of AMI (pictured) added “AMI is unique in that we represent the full marketing ecosystem, providing support for marketing professionals across the industry. Consequently, AMI membership and a strong digital advertising education focus means we will be able to continue to progress the objectives of the AIA from day one. Our team is looking forward to welcoming the AIA to the AMI family.”

The AIA was established in 1920 and its primary objective has always been to raise the level of professionalism in the industry through setting and maintaining standards for advertising education by close involvement with government and other institutions who offer AIA approved courses.