A new campaign from Subway introduces sandwiches into relationship milestone moments.

The ‘fall in love with lunch again’ campaign by J Walter Thompson Sydney rolls out to promote Subway’s 15 new ingredients.

“Aussies are passionate about Subway,” says J Walter Thompson ECD Simon Langley, “but can sometimes get caught in the same old lunch routine.

“We wanted to remind people there are many tasty new ingredients to spice up their lunch break.”

Three videos directed by Dave Wood explore dating and relationship moments, from singles swiping through sandwich options on Tinder, to a marriage proposal, to a breakup.

The ‘fall in love with lunch again’ campaign is live across TV, in restaurant and out-of-home.

Further reading

• Case study: how Subway’s World Sandwich Day campaign won hearts and minds »
• Carl’s Jr flips the script on infamous Paris Hilton commercial »
• Want people to love your ads again? Here’s six tips »
• Hamish and Andy front new Uber Eats TVC with Lleyton Hewitt »