Finding a way to recognise users for their creativity and their role in building YouTube is of the utmost importance to YouTube. These original content creators will now have the chance to reap rewards from their work and receive the same promotional benefits afforded to YouTubes other professional content partners. YouTube Australia launched in October 2007 and the community has grown to such an extent that YouTube users in Australia are being invited to join the expanded YouTube Partner Programme.
The YouTube Partner Programme will reward the most popular and prolific original content creators within the YouTube Australia community by allowing them to earn money from their videos. Users eligible for the partner programme have built a significant audience on YouTube (as measured by video views, subscribers, etc.) and consistently complied with the YouTube Terms of Use. Now, anyone living in Australia can apply to become a partner at au.youtube.com/partners. Partners decide which of their videos they would like to generate revenue on YouTube, and in turn, receive a portion of the revenue generated from ads that run next to those videos.