Saatchi & Saatchi has resurrected its former creative director (and bestselling author) Paul Arden through hologram to introduce their annual New Director’s Showcase.

Current creative director global culture, Richard Myers, introduces Arden saying, “It’s 20 years since the first showcase was presented here by the legendary director, creative director, art director and bestselling author Paul Arden. So it would have been perfect to have Paul to introduce this, the 20th showcase. Bit of a problem though – as many of you know, Paul passed away two years ago. But then again as we say, nothing is impossible. So it gives me a supernatural pleasure to say, ladies and gentlemen please welcome to the stage Mr Paul Arden.”

Myers then passes the microphone to Arden. To watch the presentation, see the video below.