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At a recent event hosted by Marketing and Rocket Fuel, a panel of senior marketers discussed AI, Millennial staff and the new....
BY MM Partner
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OPINION shares
Jac Phillips asks a group of industry leaders about big ideas and how we can all have more of them.
This article originally ....
BY Jac Phillips
NEWS shares
YouTube has sliced 360 Video in half and released the VR180 filming format.
The new technology aims to make VR production ....
BY Ben Ice
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Gillian O'Sullivan discusses the findings of Ipsos' 2017 'Most Influential Brands' study.
Brands play a huge role in our l....
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If you look after your customers and put them at the heart of your storytelling engine, the rest will look after itself, writ....
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Ben Plomion's not got going to Cannes Lions this year. Here's why.
Cannes Lions is now in full swing, which means a week o....
NEWS shares
Uber CEO Travis Kalanick has resigned after months of bad publicity for the company and its board.
In response to bad publ....
BY Ben Ice
NEWS shares
Mattel has introduced 15 new Ken dolls featuring three body types and a variety of skin tones, eye colours and hair and fashi....
BY Ben Ice
NEWS shares
90% of Australian online shoppers think they will purchase from Amazon Australia – if it delivers what it promises.
Rese....
BY Ben Ice
FEATURE shares
The past will always have more emotional appeal than the present. Rob Grant on nostalgic marketing.
This article originall....
BY Rob Grant
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The secret to better presentations is to think like a marketer, says Rob Morrison.
You’ve heard it before. People are mo....
BY Rob Morrison
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Sarah Hawk isn't sure marketers are getting influencer marketing right, and has eight ways to implement a strong ambassador p....
NEWS shares
McDonald's has ended its partnership with the Olympics.
The International Olympic Committee (IOC) has announced that McDo....
BY Ben Ice
OPINION shares
Marketers and brands have been obsessed with understanding Millennials for some time now, but Mark Ritson smells bullshit.
T....
BY Mark Ritson
NEWS shares
The boost in global business revenue from AI associated with CRM activities is expected to be $1.1 trillion by the end of 202....
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Sérgio Brodsky deconstructs key causes of a butterfly effect that contributed to Australia’s past, present and future inno....
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Hussam Aldolaigan explains Net Promoter Score, and why he thinks marketers give it far less credit than it deserves.
This ....
BY MM Partner
NEWS shares
Budgetary constraints are the main challenge for marketers in Australia and New Zealand when it comes to creating connected c....
BY Ben Ice
OPINION shares
Katja Forbes says school curriculums need to change to suit today's climate and prepare children for the jobs of the future.
....
INTERVIEW shares
In this interview, author and Marketing Mag columnist Steve Sammartino drops by the office to talk about his new book, The Le....
