NEWS
Australians spent $9.3 billion shopping online in the first half of 2015, a 21.5% increase over the same period last year, a....
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NEWS
SurfStitch Group has announced the launch of the first phase of a global content strategy which aims to highlight new oppor....
NEWS
In media news for Australian marketers this week: Chinese digital media consumption eclipses TV, radio and print combined, wh....
BY Peter Roper
OPINION
Atlas Copco is countering challenges from cheaper competitors with a renewed focus on customer feedback and empowered frontl....
NEWS
Facebook has announced yesterday it's changing the way it measures cost-per-click on its advertising products, in order for a....
BY Joseph Young
NEWS
Global content marketing revenue has continued to surge in the first half of 2015, with content marketing set to become a U....
BY Joseph Young
INTERVIEW
Recently the NRMA Motoring and Services business has been reaping the rewards of its unique innovation program – Transforma....
BY Samuel Tait
NEWS
Samsung Electronics Australia has announced the appointment of Phillip Newton as chief marketing officer.
The role will se....
BY Joseph Young
OPINION
Any frequent web user has experienced websites with good search bars and bad search bars. SLI Systems Australia vice pres....
NEWS
Nike's 'Better for it' marketing campaign has launched in Russia with ‘Real girls of Moscow’, a campaign that aims to e....
BY Joseph Young
NEWS
The world’s largest personal computer company will require its media agencies around the world to use a third-party data to....
BY Joseph Young
OPINION
In this instalment of our regular ‘Battle of the Brands’ series from media intelligence provider Meltwater, David Hickey ....
NEWS
The commercial radio industry has recorded 5.06% metropolitan advertising revenue growth for the financial year ending June 2....
BY Joseph Young
INTERVIEW
We chat with Ian Wong about what retailers need to know about the results of IBM's survey of 30,000 consumers.
The '2015 ....
NEWS
A study by IBM has found that retailers face more pressure – but also opportunity – from continued declines in advocacy ....
BY Joseph Young
OPINION
Caron Beaton-Wells writes that Australia's supermarkets would do well to keep in mind Michael Porter's concept of 'shared va....
OPINION
Ahead of tonight's deciding match, Liam Walsh shares findings from Amobee's Brand Intelligence monitoring of brand associatio....
NEWS
Financial services company, Citi, launched their ‘Rethink banking’ brand campaign in Australia yesterday, which aims to i....
BY Joseph Young
NEWS
Coca-Cola has one of the most famous logos in the world but the soda giant is choosing to remove it from Coke cans around the....
BY Joseph Young
CASE STUDY
This marketing case study looks inside the strategy, execution and results of Edelman's campaign for the 'GE Capital Australi....