OPINION
Chris Breslin says text analytics can explore beneath the surface of customer experience to create a richer image for your ....
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OPINION
Greg Taylor outlines the need for marketers to keep data and results of their efforts to be able to show the rest of the ....
NEWS
Health insurance provider, Medibank has launched a new advertising campaign designed to challenge the status quo of tradition....
NEWS
The NFL Super Bowl has become one of the key events of the world TV calendar. With its extremely high ratings – 114.4 mill....
NEWS
Marketing technology news and updates for Australian marketers.
Krux launches Link, the industry’s first P2P data connecti....
BY Ben Ice
NEWS
A Doritos spot has become the first Australian made ad to air during the iconic Super Bowl broadcast.
The commercial, 'Ul....
NEWS
Coca-Cola has announced the launch of a new ice tea brand, Fuze Tea, supported by a multi-million dollar marketing push.
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NEWS
Volkswagen is attempting to move on from the emissions scandal that threatened to destroy its brand, with a new Europe-wide c....
NEWS
The Association for Data-Driven Marketing and Advertising (ADMA) has announced the acquisition of the assets of digital media....
INTERVIEW
Specialist men’s hair product brand Alpecin has been family-run for over 100 years. Marketing spoke with CEO Eduard Doerre....
BY Peter Roper
NEWS
A powerful new animation from Unicef emotionally brings attention to the terrible situation facing millions of children suffe....
SPONSORED
* Sponsored content: This article was commissioned by Tableau to promote a new guide, ‘Top 10 trends for 2016 – Business ....
BY MM Partner
NEWS
Marketing professionals are putting a larger emphasis on customer experience than ever before, so much so that the importance....
SPONSORED
* Sponsored content: This article was commissioned by Oracle Marketing Cloud to promote a new guide, ‘Automated Marketing S....
BY MM Partner
NEWS
The Australian Olympic Committee (AOC) has partnered with outdoor media provider, APN Outdoor, as well as Newscorp, in the le....
OPINION
Trent Lloyd reminds marketers of the importance of targeting primary customers and lifetime value as a measure of success in....
NEWS
Uber has drastically altered the appearance of its icons and logo, as part of a new rebrand designed to better reflect the co....
INTERVIEW
Gen George, creator of short-term recruitment platform OneShift, was named by the Sydney Morning Herald as one of the top ent....
BY Samuel Tait
NEWS
Australian news and magazine related Facebook pages are the fastest growing and most engaged with on the popular social netwo....
NEWS
37% of Australia's smartphone users are open to the idea of receiving ads on their phones in exchange for a discount on their....