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Jeffrey Parrish offers three tips for those using online video ads, and how to get the best engagement in the five seconds be....
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- NEW ISSUE OF MARKETING MAG OUT NOW
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- UNDERSTANDING SOCIAL ENTERPRISE
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With only days until the Australian Federal Election 2016, David Waller continues his coverage, this week discussing private ....
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The Australian leaders in corporate social responsibility (CSR) have been named in a comprehensive report on CSR in Austral....
BY Ben Ice
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Alan Smith asks whether Microsoft's LinkedIn acquisition will be a case of A New Hope, or The Empire Strikes Back.
Mic....
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Direct customer references and customer stories are what marketers typically search for when seeking to identify appropriate ....
BY Ben Ice
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This article was sponsored by Zendesk to let readers know they can access a free copy of the eBook How to Grow your Business....
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Tym Yee outlines how to avoid trends which have reached their peak, and instead focus on identifying troughs and using them ....
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Netflix and Activision Blizzard Studios have partnered up to bring Australian kids a new TV show, Skylanders Academy.
Ac....
BY Ben Ice
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In this week's edition of David Waller's Election 2016 coverage, he discusses the issue of truth (or lack thereof) in politic....
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Steve Sammartino argues that it’s time we forgot out about going to war with our competitors and started falling ....
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Daydream, Google's plan for a high-quality smartphone virtual reality platform is beginning to take shape.
Google recentl....
BY Ben Ice
INTERVIEW shares
Marketing spoke with Jeff Rossi, Spotify's global director of business marketing about rising popularity, accurate engageme....
BY Ben Ice
FEATURE shares
* This is a Throwback Thursday post, an article from the Marketing archives that resonates today almost as ....
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Tim Hill introduces the open-source SocialROI framework to help marketers simply measure and clearly communicate the value of....
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Eli Schwartz explains the importance of differentiating between addressable market and true target market size, and how to ....
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Sponsored content: this article was commissioned by Boldchat to let readers know they can access a free copy of the '2015 Liv....
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Sponsored content: This article was commissioned by Salesforce to let readers know they can access a free copy of the third a....
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A campaign has launched to increase fan engagement on the leadup to and during the Rio 2016 Olympic Games.
WPP AUNZ, in pa....
BY Ben Ice
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Harley-Davidson Australia and New Zealand has launched a new campaign to entice younger consumers to purchase Harley motorcy....
BY Ben Ice
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Chris Breslin on facial recognition technology, and how market researchers will be able to use it to detect, analyse and repo....