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Meltwater's latest insights report demonstrates how Australian Ethical Super was able to become the most followed fund on soc....
BY MM Partner
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CASE STUDY shares
When three Al Jazeera English journalists were arrested by Egyptian authorities in late 2013, Ogilvy PR Australia was called ....
OPINION shares
Anjali Lai explores the nuanced picture of consumers beyond traditional demographic categories such as generation.
This arti....
BY MM Partner
NEWS shares
Unilever CMO Keith Weed reiterated the brand's call for transparency and viewability last week.
P&G chief brand office....
BY Ben Ice
OPINION shares
Dr Tom McNamara and Dr Irena Descubes' 'Practitioners Guide to Targeted Marketing and the Lesbian and Gay Community' reveals ....
INTERVIEW shares
Marketing speaks to Yellowfin global CMO Chris Benham about business intelligence and what attracted him to the Australian-....
BY Ben Ice
NEWS shares
Nickelodeon has released two new research reports that reveal changing attitudes towards fatherhood and how families raise t....
BY Ben Ice
NEWS shares
Pizza Hut USA has released limited-edition high-top sneakers that allow users to order pizza wherever they are.
Pizza Hut ....
BY Ben Ice
NEWS shares
Bundaberg Rum has launched its 'Unmistakably Ours' campaign.
Bundaberg Rum's new 'Unmistakably Ours' campaign aims to cele....
BY Ben Ice
NEWS shares
Commonwealth Bank is kicking off a new brand campaign to better understand the uncertainty many Australians are feeling about....
BY Ben Ice
OPINION shares
How urban brand-utility can reframe advertising and reconnect people, brands, agencies and governmen
Urban brand-utility could be the approach that meaningfully and profitably reconnects people, brands, agencies and local gove....
OPINION shares
Dan Ratner looks at America as a brand, and ponders what Trump's 'rebrand' of the nation can teach us about branding.
The ....
NEWS shares
Subaru is promoting its new Impreza by renting out 101 cars.
Peer-to-peer car rental platform DriveMyCar has launched a ca....
BY Ben Ice
OPINION shares
Mailee Creacy explains four tools of predictive marketing that will see it transcend programmatic's capabilities.
As we ....
NEWS shares
Carsales has released 'The Best Car in the World' videos to promote Carpool, its new automotive lifestyle destination.
Car....
BY Ben Ice
NEWS shares
Gillette's razor is being promoted in Australia with a VR experience.
P&G is promoting the Gillette ProShield razor vi....
BY Ben Ice
OPINION shares
Ambera Cruz examines the the shift from traditional to digital and social media, and the impact it has on marketing communica....
BY MM Partner
SPONSORED shares
Evernote CMO Andrew Malcolm offers hints for success after Evernote's recent successes.
Sponsored content: this article wa....
BY MM Partner
NEWS shares
Twitter has introduced a feature that enables more personal customer service experiences in Direct Messages.
Twitter's cus....
BY Ben Ice
OPINION shares
When it comes to cutting through and engaging with a target, asks Jac Phillips, could one gender be a superior marketer than ....
BY Jac Phillips
